Disney Institute: I 10 migliori post del 2015

AICEX: We are proud to “publish” this post on our blog : ) 

December 15, 2015 by Bruce Jones, Programming Director, Disney Institute

It’s nearly 2016! Though they always seem to come so quickly, I’m always excited to welcome a New Year. But, before we close out 2015, let’s look back and review our most popular Talking Point blog posts of the past 12 months.

From the critical role that training plays in sustaining employee engagement, to improving leadership skills, to delivering exceptional customer experience, we explored many compelling topics and organizational opportunities this year.

So, here they are…we’re counting down the “Top 10” Most Popular Talking Point posts of 2015*:

10.) Customer Service Vs. Customer Experience: What’s The Difference And Why It Matters

9.) Disney Customer Service 101: Why Courtesy Is Not Always Our First Priority

8.) Spring Into Action: Catch Employees Doing ‘It ‘ Right

7.) A New Year’s Resolution: Three Ways to Get Your Customer Experience In Shape

6.) Leadership Tips: Three Rules of Intentional Listening

5.) A Leadership Legacy: Memories of Walt Disney

4.) Exceeding Guest Expectations: It’s All In The Details

3.) Customer Service Disney Style: What If You Can’t Give a Customer What They Want?

2.) Mission Vs. Purpose: What’s the Difference

1.) How Would You Respond If Asked: What Time Is the 3 o’Clock Parade?

*Rankings are based on the number of total unique visitors to each post.

Tell us – What topics or areas would you like us to cover on Talking Point in 2016?

We would love to hear from you!
Post your response below, or respond to us on Facebook or Twitter using hashtag #DThinkBlog.

SOURCE: https://disneyinstitute.com/blog/2015/12/counting-down-to-the-new-year-our-top-10-posts-of-2015/385/?CMP=SOC-DI-Blog-2015Top10-12-15-15

Original Title: Counting Down To The New Year: Our ‘Top 10’ Posts Of 2015

Forbes: Il futuro nel Mobile e Retail shopping experience

Source: socialmediaimpact.com

Source: socialmediaimpact.com

Steve Olenski , CONTRIBUTOR
I write about advertising, marketing, media & all subgroups therein.
Opinions expressed by Forbes Contributors are their own.

Not long ago, on September 26th to be precise, I wrote a piece which spoke to the ongoing “battle” marketers are having when it comes to the topic of mobile marketing. I use the word “battle” for it is very much a battle marketers face in trying to get their hands around something that is obviously vital to their long term success.

The aforementioned article, Email Marketing Most Effective, Mobile Marketing Most Difficult, spoke to the large number of marketers who, when surveyed, identified mobile marketing as being “most difficult.”

One company that has been helping retail marketers and retail brands in their “battle” is Point Inside.

Continua a leggere “Forbes: Il futuro nel Mobile e Retail shopping experience”

Forrester’s top 10 predictions for business in 2016

2016

AICEX: Prestate attenzione al punto 2 : )

Credit: Pixabay

By Carrie Johnson
Computerworld | Nov 2, 2015 7:02 AM PT

2016 will be a year of action for companies. It will be the year that the companies that thrive will be those advancing down the customer obsession path — while those that downplay their customers’ needs will start to wither away.

The good news? You and your technology teams have a critical role in helping — and in some cases, leading — your organization in adapting and thriving in the age of the customer.

Here are the top trends Forrester sees shaping your business in 2016, and what you can do to advance them.

1. Personalization is the new bar.

What it means: The level and quality of contextual, personalized experiences will be a key determinant of who wins mindshare and share of wallet.

How you contribute: Get rid of the IT clutter holding back your strategic work to win, serve and retain customers. CIOs will have to aggressively rationalize and streamline the core IT landscape to make room for and rapidly grow investment in business technology.

Continua a leggere “Forrester’s top 10 predictions for business in 2016”

Deloitte: The truth about wearables: What they are (and aren’t)

AICEX: Per capire gli impatti dei Wearables sulla CX, e sulle persone, prima capiamo meglio cosa sono i Wearables.

There’s something different about wearables—they aren’t just the next step in mobile technology. Find out the elements that make them unique, and what that might mean for a company’s digital strategy.