AICEX: 3 cose ci hanno incuriosito. 1) essere piccoli sarà un vantaggio 2) gli uomini spendono più delle donne 3) la spesa condivisa complicherà le attività di analisi dei dati e dei programmi loyalty.
Trends, like rainstorms, can be fairly easy to predict. You look at the current conditions on the radar screen, consider their proximity and can pretty much nail where and when the rain will fall.
This goes for retail events as well as the weather. Consumers increasingly use their mobile devices in the shopping process. They expect more personalized, relevant shopping experiences. They research online and purchase in-store. These practices and preferences have been steadily advancing, so it is easy to predict and prepare for the continuing trends.
However, it’s those events that are just under the radar, those freak storms that come from nowhere, that tend to have a more lasting effect. These under-the-radar trends are also occurring in retail, but with less notice.
Continue reading “Retail Trends ai quali forse non hai ancora pensato”