Usare i 5 sensi per una vera Customer Experience

senses

by Anita Campbell

Chain grocery stores have done an enormous amount of research on how people shop.

In these huge stores, marketing is primarily transactional. That means there is a minimum amount of personal communication between the customer and the store’s staff.

Location, lighting, display and packaging take the place of person-to-person interaction.

How do these huge stores entice customers to spend money? Easy. They use psychology.

Continue reading “Usare i 5 sensi per una vera Customer Experience”

Come risolvere il più grande problema con la Customer Loyalty

How to solve the customer loyalty problem

“AICEX SUMMARY: Che i cataloghi premi fossero una cosa dei tempi andati si era capito : )”

Written by Vivek Jaiswal | Co-founder, Customer Guru

What is the first thing that comes to your mind when you think of customer loyalty? Is it a customer that sticks by your company through thick and thin or is it those loyalty cards that many companies use as an excuse for building customer loyalty? If it is the latter, you’ve got your whole perspective wrong!

Customer loyalty is not something that is given, it is something that your company should earn.

Continue reading “Come risolvere il più grande problema con la Customer Loyalty”