Perchè la Relazione è importante anche nell’era “Mobile”

Customer Service Depends on Relationships Even in the Mobile Age

AICEX SUMMARY: Ai tuoi clienti può anche non interessare che diventiate amici!

People access the internet on mobile devices more often than desktop computers, and that trend started years ago. It’s also been well over a year since “mobilegeddon,” when Google updated its algorithms to penalize websites without mobile counterparts.

With so many websites shifting to responsive design, consumers now turn to the mobile web and apps to address online shopping needs. Early adopters make purchases directly from their smartphones. Others use mobile devices to quickly look up items, consume product-specific content and discuss options with peers — any time, anywhere.

The mobile browsing experience is remarkably different from surfing via desktop, and it’s about much more than screen size. It’s about immediacy and creating “micro moments” along the journey to purchase. A recent study shows that 63 percent of adults in the United States use their mobile devices several times in a given month to obtain customer support. Ninety percent of them reported poor experiences when interacting with customer support via mobile.

To maximize sales, customer satisfaction, repeat business and referrals, you must master the art of customer service for mobile. Here are three mobile realities to keep in mind, along with a few tips to help you handle them.

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Partecipa a IES 2016 – International e-Commerce Summit & Expo


  • IES 2016 – International e-Commerce Summit & Expo 
  • L’appuntamento internazionale dedicato ai trend e alle novità più importanti nel mondo del Retail e dell’e-commerce. Keynote speaker internazionali e nazionali si riuniranno per discutere dei nuovi scenari di mercato e per approfondire i principali drivers e le sfide per le imprese che si affacciano all’ online retail.
  • Milano, 11-12  Ottobre 2016 – Melià Milano Hotel
  • Con il Patrocinio di AICEX