AICEX SUMMARY: L’esperienza e non il prezzo saranno il vero campo di battaglia del futuro.
We now have the ability to use dynamic content, data and intelligent automation to improve customer experiences
Experiences, not price, will be the battleground of the future.
Customers value experiences, and those experiences often come in the form of stories. Selfies, social feeds, chats and influence stats grab consumers’ attention, who in turn share their personal encounters.
AICEX: Un’analisi basata sul mercato Americano che offre spunti interessanti.
For a long time, the conventional wisdom has been that the luxury market was largely impervious to the ups and down of the economy. Yet recent results suggest otherwise and even with an improving macro-economic picture and booming stock market, most U.S.-based luxury retail brands continue to struggle.