The Guardian: Ecco perché l’innovazione non è sempre la scelta migliore

Could employing staff on checkouts turn out to be a key point of difference for supermarkets? Photograph: Bloomberg via Getty Images

AICEX SUMMARY: “Consumers are reacting against the dehumanisation of experiences and increasingly will want to find a person on the other end of the line”. // “As we’re increasingly becoming more and more technology-obsessed, many business leaders have come to the false conclusion that technology should lead their brands”.

As study after study predicts huge swaths of jobs will be wiped out by automation in the coming decades, there’s one factor that might just throw a spanner in the works of the robot workforce takeover: the marketing power of brand human.

Just as Fair Trade and organic branding initiatives have convinced consumers to pay a higher price for products and services that might not be produced in the most coldly efficient way possible, businesses are realising the potential to carve out a niche in the face of growing disenchantment with the rise of the machines.

Marketers have identified a range of branding benefits to retaining human talent in the face of cheaper and more efficient automated alternatives – from the ethical glow of providing employment for communities to the customer relationship-building potential of human interaction.

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Ecco cosa stanno sbagliando Apple, Google, e Tesla

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But that doesn’t mean Norman isn’t critical of the direction of Silicon Valley’s powerhouse companies often celebrated for merging technology and design. In a casual, stream-of-consciousness conversation with Co.Design, Norman dissected what’s wrong with Apple, Google, Microsoft, and, as a little bonus we pushed for, Tesla.

APPLE—FOCUSED ON AESTHETICS OVER FUNCTIONALITY

In 2015, Norman penned a scathing review of Apple’s design. We asked if he’d seen the company improve since then.

“I think Apple’s products have gotten worse, not better.

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Con la realtà virtuale c’è poco da scherzare!

Photo credit: Getty Images

AICEX: Agli utilizzi con la Religione non avevamo pensato! E viste anche le altre applicazioni indicate qualche volta il rischio è di vivere una vita che “non esiste” : )

Virtual reality, a dream of science fiction writers for decades, is the closest to a true reality than it’s ever been. Multiple headsets are on sale to consumers, and while some aren’t exactly affordable to the common person, such as the HTC Vive or the Oculus Rift, and others work better than others,the upcoming years will only bring more innovation to the industry.

This isn’t limited to just video games either, although that is certainly the biggest market for VR right now. People across different media are using the technology to tell stories and take users on journeys into far away places. For many of us, affordable, viable VR is still a few years away, but we can sit back and appreciate the efforts of others who want to make these experiences as broad as possible.

1. Journalism

With online publications searching for new ways to engage with readers, it’s no surprise that some eventually turned to virtual reality. Places like the New York Times and the Des Moines Register have experimented with the effects that putting a viewer in a certain location could bring. When it comes to talking about VR, one of the ultimate goals is providing users with a genuine-feeling sense of place, which journalism can utilize to tell stories. In the case of Project Syria, an experience created at the USC School of Cinematic Arts, viewers can step inside a refugee camp and look around. Nonny de la Peña, who worked on Project Syria, told the Columbia Journalism Review that it packs an emotional punch because of the empathy users can feel being in a VR environment.

Continue reading “Con la realtà virtuale c’è poco da scherzare!”