Come avere feedback dai clienti senza chiedergli nulla

Customer feedback response rates have been declining for years but technology can help companies figure out what customers need, says WSJ Leadership Expert James Allen.

AICEX: Oramai le survey sono sempre più utilizzate, e i tassi di risposta diminuiscono. Ma le aziende già possiedono molte informazioni sui propri clienti, si tratta di saperle individuare, gestire e utilizzare. E i dati in possesso delle aziende sono un elemento che manca alle start-up che mirano a diventare dei competitor.

Source: How to Get Customer Feedback Without Asking the Customer – The Experts – WSJ

12 cose che ciascuno di noi dovrebbe capire sulla tecnologia.

La tecnologia è in grado di cambiare il nostro modo di vivere, di pensare, e di essere. Siamo pronti ad accettarlo?

Tech is more important than ever, deeply affecting culture, politics and society. Given all the time we spend with our gadgets and apps, it’s essential to understand the principles that determine how tech affects our lives.

Understanding technology today

Technology isn’t an industry, it’s a method of transforming the culture and economics of existing systems and institutions. That can be a little bit hard to understand if we only judge tech as a set of consumer products that we purchase. But tech goes a lot deeper than the phones in our hands, and we must understand some fundamental shifts in society if we’re going to make good decisions about the way tech companies shape our lives—and especially if we want to influence the people who actually make technology.

Even those of us who have been deeply immersed in the tech world for a long time can miss the driving forces that shape its impact. So here, we’ll identify some key principles that can help us understand technology’s place in culture.

What you need to know:

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