Ecco cosa stanno sbagliando Apple, Google, e Tesla

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But that doesn’t mean Norman isn’t critical of the direction of Silicon Valley’s powerhouse companies often celebrated for merging technology and design. In a casual, stream-of-consciousness conversation with Co.Design, Norman dissected what’s wrong with Apple, Google, Microsoft, and, as a little bonus we pushed for, Tesla.

APPLE—FOCUSED ON AESTHETICS OVER FUNCTIONALITY

In 2015, Norman penned a scathing review of Apple’s design. We asked if he’d seen the company improve since then.

“I think Apple’s products have gotten worse, not better.

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Con la realtà virtuale c’è poco da scherzare!

Photo credit: Getty Images

AICEX: Agli utilizzi con la Religione non avevamo pensato! E viste anche le altre applicazioni indicate qualche volta il rischio è di vivere una vita che “non esiste” : )

Virtual reality, a dream of science fiction writers for decades, is the closest to a true reality than it’s ever been. Multiple headsets are on sale to consumers, and while some aren’t exactly affordable to the common person, such as the HTC Vive or the Oculus Rift, and others work better than others,the upcoming years will only bring more innovation to the industry.

This isn’t limited to just video games either, although that is certainly the biggest market for VR right now. People across different media are using the technology to tell stories and take users on journeys into far away places. For many of us, affordable, viable VR is still a few years away, but we can sit back and appreciate the efforts of others who want to make these experiences as broad as possible.

1. Journalism

With online publications searching for new ways to engage with readers, it’s no surprise that some eventually turned to virtual reality. Places like the New York Times and the Des Moines Register have experimented with the effects that putting a viewer in a certain location could bring. When it comes to talking about VR, one of the ultimate goals is providing users with a genuine-feeling sense of place, which journalism can utilize to tell stories. In the case of Project Syria, an experience created at the USC School of Cinematic Arts, viewers can step inside a refugee camp and look around. Nonny de la Peña, who worked on Project Syria, told the Columbia Journalism Review that it packs an emotional punch because of the empathy users can feel being in a VR environment.

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Cosa le Neuroscienze ci insegnano sulla Customer Experience

shoppers brain retail neuroscience

AICEX: Forse il Digitale ci sta facendo “regredire” rendendoci meno “Sociali” sia come persone che come clienti.

The following Q&A excerpt with David Kepron — Vice President of Global Design Strategies for Marriott International and author of Retail (r)Evolution — was originally published in Credibly Business Journal: Understanding the Needs of the New Consumer, the first in a three-part series on retail trends and innovation. For more of our conversation with David, download the journal right here.

CREDIBLY: What are our brains doing when we’re shopping?

DAVID KEPRON: Our brains are ultimately geared towards the recognition of patterns and the interruptions 
in those patterns. Some of these patterns have shaped our brains in ways that are consistent across all cultures and all races, and we all
 share some of them. For example, when we see a snake, or the grass moving as we walk along the path, we’re likely to jump out of the way. That’s cross-cultural. Those instinctual reactions to experience are born into us because of our evolutionary development over millions of years.

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