AICEX: a scanso di equivoci, se muore l’Empatia muore la CX.
Apparently, yes. And it’s bad for business.
Categoria: Customer Neuroscience
Il Marketing e i pollici dei clienti
AICEX: che i pollici opponibili ci distinguessero da altri animali era noto. Quanto i pollici siano legati ad esperienze sensoriali è un fenomeno che gli uomini di Marketing dovrebbero pensare di tenere in considerazione.
SCIENCE 24 DECEMBER 14 by KATIE COLLINS
Extensive use of smartphone touchscreens is changing the sensory relationship between our brains and our thumbs, a study published in Current Biology has revealed.
The plasticity of the human brain and how it adapts to repetitive gestures has been tested in multiple contexts previously, including in musicians and gamers, but neuroscientists from the University of Zurich and ETH Zurich believe smartphones provide a unique opportunity to understand how everyday life can shape the human brain on a huge scale.
Smartphone growth has seen people using their fingers — and in particular their thumbs — in a completely new way multiple times a day, everyday. The very nature of the devices means there is usually a record kept of all the things we are doing with our thumbs on our phones, providing the neuroscientists extensive data to work with.
Una lezione di Loyalty dal Cirque du Soleil
AICEX: come reinventare ogni volta un’arte antica come il Circo
Cirque du Soleil Always Delivers Emotional Customer Experiences
By: Jim Tierney, Loyalty360
Connecting and engaging with customers on an emotional level is fast becoming a key differentiator in the world of customer loyalty and customer experience marketing.Cirque du Soleil might have cornered the market on delivering emotional connections to its customers.
Patrick Corneau, Vice President Sales and Marketing−Touring shows at Cirque duSoleil, explained his theatrical company’s customer engagement phenomenon to Loyalty360.
Continua a leggere “Una lezione di Loyalty dal Cirque du Soleil”
Passeggeri trattati come bagagli?
AICEX: interessante punto di vista –
If, when you fly, you have the feeling that you are being treated like cargo, you’re wrong.
The cargo is treated like cargo—and cargo is nice to airlines. Cargo doesn’t quibble about crowded conditions or expect special treatment. Cargo doesn’t get rowdy and problematic in-flight. Cargo doesn’t require cabin crew to cater to its needs. Most importantly, cargo pays well.
It represents between 15%-20% of the average airline’s earnings. Though that may not seem a lot, once a flight covers its costs with passenger capacity, any income from cargo goes to profits. Unlike more fare-sensitive passengers, cargo customers will pay a premium for the expedited and flexible point-to-point service afforded by an airline’s network.
Several factors affect just how much cargo an airline can fit on board: the type of aircraft, that aircraft’s tonnage capacity and available hold space, the weight of the fuel required for the flihgt and the space taken up by extra fuel storage, the weight of the mail the airline is committed to carry, and our luggage. Airlines ensure there’s weight capacity available for that profitable cargo by reducing the constant: the fixed weight load the aircraft with all its components and by managing luggage allowances.
Associazione Italiana Customer Experience - AICEX 
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