Dal telefono al negozio, il passo è breve?

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By Ian P. Murphy

AICEX: continuiamo a ricordare come i dati vadano esaminati sia in volumi (pezzi) che in valore (ricavi).

In an omni-channel world, retailers need to meet customer expectations across all platforms.

How consumers shop is changing fast.

According to “Total Retail: The Race for Relevance,” an annual survey from PricewaterhouseCoopers, mobile and social media are exerting more influence on shopping behavior, and consumers are looking to retailers to offer new conveniences wherever—and however—they choose to shop.

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Il Marketing e i pollici dei clienti

AICEX: che i pollici opponibili ci distinguessero da altri animali era noto. Quanto i pollici siano legati ad esperienze sensoriali è un fenomeno che gli uomini di Marketing dovrebbero pensare di tenere in considerazione.


Extensive use of smartphone touchscreens is changing the sensory relationship between our brains and our thumbs, a study published in Current Biology has revealed.

The plasticity of the human brain and how it adapts to repetitive gestures has been tested in multiple contexts previously, including in musicians and gamers, but neuroscientists from the University of Zurich and ETH Zurich believe smartphones provide a unique opportunity to understand how everyday life can shape the human brain on a huge scale.

Smartphone growth has seen people using their fingers — and in particular their thumbs — in a completely new way multiple times a day, everyday. The very nature of the devices means there is usually a record kept of all the things we are doing with our thumbs on our phones, providing the neuroscientists extensive data to work with.

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