AICEX: La Digital Transformation può dare un importante contributo al Customer Service
SOURCE: http://winthecustomer.com/mobile-crm-key-customer-service-greater-customer-engagement/
Tag: Customer service
Ricordati dei Clienti e migliora il tuo ROI in 5 passi
AICEX: si sono cose semplici ma poi le facciamo?
Increase Your ROI With Better Customer Service
Retaining customers makes good business sense: it can cost as much as five times more to woo a new customer than to retain an existing client.
Customers love feeling special, they crave being part of an exclusive group. Even the smallest thing you to do to show your customer you go out of your way for them will have a positive impact in the customer experience.
Rewarding loyal customers through small incentives and gifts can help retain their business and grow your bottom line.
Try these five strategies, which are adjustable for any budget, to show repeat customer appreciation and make your clients feel special.
Continua a leggere “Ricordati dei Clienti e migliora il tuo ROI in 5 passi”
5 cose che puoi fare già oggi per aumentare la Loyalty
5 Small Changes in Corporate Behaviour That Could Inspire Greater Customer Loyalty
Customer loyalty goes far beyond collecting points on a loyalty card. Today customers intuitively consider their entire experience with your brand and products, from before their purchase or service commitment, during the payment process and crucially, when requiring any follow-up care.
That entire lifecycle demands a consistently good experience and has becomefar more important in the minds of customers than BOGOF, points and prizes. There is hardly a brand today that wouldn’t agree. But still some fail to see that a very small change in their behaviour – perhaps just guiding the customer a little more – could create far greater loyalty.
Continua a leggere “5 cose che puoi fare già oggi per aumentare la Loyalty”
Il clienti valgono piú del brand?
AICEX: Interessante punto di vista per capire come bilanciare gli investimenti sul brand con quelli sui Clienti –
The value of “brand” is declining. The value of “customer relationships” is increasing.
That chart above is from here, and here’s the methodology behind it:
To find out which school of thought is more accurate, we looked at the value of brands and customer relationships as revealed by M&A data covering over 6,000 mergers and acquisitions worldwide between 2003 and 2013. The beauty of M&A for examining valuation trends is that M&As reveal the dollar valuations of all assets at the time of the acquisition. Upon acquiring a business, companies have to value the different assets they acquired for their accounts and balance sheet in accordance with accounting and reporting standards. These valuations include – among other assets – brands (trademarks) and customer relationships.
This graph, based on data from the MARKABLES database, represents brand and customer relationship valuations as a percent of total enterprise value. The percentages come from fair value assessments done by purchase price allocation experts according to established accounting standards.
Associazione Italiana Customer Experience - AICEX 
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