Alcuni prerequisiti per adottare l’AI e migliorare la Customer Experience.

AICEX: Negli anni ’90 era la Qualità, poi l’Ambiente, poi la Responsabilità Sociale, poi il Risk Management, poi il Digitale, adesso l’AI. Ma i fondamentali per avere successo sono sempre i soliti. Esattamente quelli dei quali spesso ci dimentichiamo.

AI-driven applications are hot and getting hotter. Forrester’s 2018 survey respondents who said they are investing in AI increased from 40% in 2016 to 51% in 2017.  The McKinsey Global Institute estimates that in comparison with the Industrial Revolution, AI’s disruption of society and business is happening at 300 times the scale and ten times fasterResearch done by the Boston Consulting Group and MIT Sloan reveals large gaps between leaders and laggards in every industry regarding AI usage, and predict that the gaps will magnify over the next five years.

The possibilities and potential for AI-driven applications to enhance Customer Experience (CX) seem endless, but if you’re thinking of jumping on board as soon as possible, think again.

Continua a leggere “Alcuni prerequisiti per adottare l’AI e migliorare la Customer Experience.”

La centralità del cliente vince sull’innovazione

AICEX: la centralità delle persone si sposa più con il design, l’usabilità, gli spazi fisici e il buon senso piuttosto che con algoritmi e robot. Ecco perchè l’intelligenza artificiale sarà vincente solo se utilizzata a servizio delle persone.

Innovation might be the buzzword on everyone’s lips but customer and design centricity is what will win the day with customers according to Gartner.

This is despite innovation diving in hard, with chatbots and artificial intelligence joining the fray.

Part of it is getting more return on investment (ROI) from their research and development dollars claimed Brian Prentice, vice president, research, Gartner.

“Organisations that are more design centric appear to be more innovative than the R&D dollars they spend. Apple for example, spends a fraction of R&D compared to Samsung, but their market capitalisation is higher and they seem to have a higher degree of customer satisfaction and loyalty than Samsung does,” said Prentice. Continua a leggere “La centralità del cliente vince sull’innovazione”