Categoria: Social, Media, Mobile

Il Marketing e i pollici dei clienti

su da Gian Carlo Mocciin Customer Neuroscience, Digital, Design, UX, Marketing, Loyalty, Social, Media, MobileLascia un commento

AICEX: che i pollici opponibili ci distinguessero da altri animali era noto. Quanto i pollici siano legati ad esperienze sensoriali è un fenomeno che gli uomini di Marketing dovrebbero pensare di tenere in considerazione.

SCIENCE 24 DECEMBER 14 by KATIE COLLINS

Extensive use of smartphone touchscreens is changing the sensory relationship between our brains and our thumbs, a study published in Current Biology has revealed.

The plasticity of the human brain and how it adapts to repetitive gestures has been tested in multiple contexts previously, including in musicians and gamers, but neuroscientists from the University of Zurich and ETH Zurich believe smartphones provide a unique opportunity to understand how everyday life can shape the human brain on a huge scale.

Smartphone growth has seen people using their fingers — and in particular their thumbs — in a completely new way multiple times a day, everyday. The very nature of the devices means there is usually a record kept of all the things we are doing with our thumbs on our phones, providing the neuroscientists extensive data to work with.

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HBR: Come i Beacons stanno cambiando la Shopping Experience

su da Gian Carlo Mocciin Customer Journey, Social, Media, MobileLascia un commento

AICEX : un interessante articolo dell’Harvard Business Review

How Beacons Are Changing the Shopping Experience

Beacons are taking the world of mobile by storm. They are low-powered radio transmitters that can send signals to smartphones that enter their immediate vicinity, via Bluetooth Low Energy technology.  In the months and years to come, we’ll see beaconing applied in all kinds of valuable ways.

For marketers in particular, beacons are important because they allow more precise targeting of customers in a locale. A customer approaching a jewelry counter in a department store, for example, can receive a message from a battery-powered beacon installed there, offering information or a promotion that relates specifically to merchandise displayed there. In a different department of the same store, another beacon transmits a different message. Before beacons, marketers could use geofencing technology, so that a message, advertisement, or coupon could be sent to consumers when they were within a certain range of a geofenced area, such as within a one-block radius of a store. However, that technology typically relies on GPS tracking, which only works well outside the store. With beaconing, marketers can lead and direct customers to specific areas and products within a store or mall.

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Mobile Customer Experience

su da Gian Carlo Mocciin Social, Media, MobileLascia un commento
REDEFINING CUSTOMER EXPERIENCE WITH MOBILE
Understanding the Mobile Phenomena
2014 is considered by many analysts as the year of the revolution. Well, not the political kind but at least between the mobile device and desktop. It is the year that access to the internet via mobile devices will exceed the desktop. According to CommScore mobile will overtake the desktop in 2014:

mobile-revolution-1024x832

Smart mobile devices have penetrated the global marketplace at rates unseen before. Their adoption rate has surpassed most technologies over the past 50 years, taking less time to penetrate households than most technologies.

According to a research report by Statista, the four countries topping this list for smartphone penetration were: United Arab Emirates, South Korea, Saudi Arabia, and Singapore – all are from the Middle East or Asia. The U.S. ranked 13th in smartphone penetration.  According to BI Intelligence there are 6.2 Billion mobile connections globally of which 1.2 billion are using mobile web. This is estimated to grow to 2 billion by 2015.

The phenomena of mobile usage is closely linked to its unique attributes and the value it offers customers both in its usage and how it is distributed.

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Nike: tutto il tuo 2015 in 1 minuto

su da Gian Carlo Mocciin Customer Experience, Social, Media, MobileLascia un commento
nike-animated-runners-964x644
AICEX: 100’000 video diversi per 100’000 clienti diversi. La chiamano personalizzazione.
camillafleury January 20, 2015

Nike – Your Year

Nike just became winner of the information era.

The brand used all the information gathered during 2014 from its apps users to create 100.000 personalised videos for their North American customers.

The one minute video was not only designed to recreate your activities but it also features your home city. It is a completely personalised experience.

By showing a summary of your previous accomplishments, Nike plans to push you even further this new year. So, don’t go and get tired just by watching it, ok?