Categoria: Social, Media, Mobile

Quale Customer Experience se siamo tutti dei pesci rossi?

su da Gian Carlo Mocciin Customer Neuroscience, Digital, Design, UX, Social, Media, Mobile
Girls-on-mobile-phones-004
AICEX: una bella sfida per le aziende, farsi ricordare quando la soglia di attenzione dei clienti è quella di un pesce rosso!
A study from Microsoft involving more than 2,000 people has found that the average attention span has dipped to a low 8 seconds – down from 12 seconds in 2000. A goldfish has an attention span of 9 seconds.

There are many effects from smartphones and the like on the human body which are never written about. Information technology (IT) is much more powerful in unrecognized ways than is generally acknowledged.

Because these various IT devices are often very close to a person’s body, they can and do have profound effects on the human bioelectric field. The key factor in this ever-intensifying dynamic between human and technology is the length of time of daily interaction.

Dal telefono al negozio, il passo è breve?

su da Gian Carlo Mocciin Customer Journey, Marketing, Loyalty, Social, Media, Mobile

Top Image Credit: Depositphotos

By Ian P. Murphy

AICEX: continuiamo a ricordare come i dati vadano esaminati sia in volumi (pezzi) che in valore (ricavi).

In an omni-channel world, retailers need to meet customer expectations across all platforms.

How consumers shop is changing fast.

According to “Total Retail: The Race for Relevance,” an annual survey from PricewaterhouseCoopers, mobile and social media are exerting more influence on shopping behavior, and consumers are looking to retailers to offer new conveniences wherever—and however—they choose to shop.

Continua a leggere “Dal telefono al negozio, il passo è breve?” →

Dopo le librerie chiuderanno anche i ristoranti?

su da Gian Carlo Mocciin CRM, Customer Service, Customer Experience, Customer Journey, Marketing, Loyalty, Social, Media, Mobile

AICEX_Rettangolare_Bianco

AICEX: Un trend da osservare.

Author: Jared Shimoff  Co-founder, NetWaiter

As restaurant online ordering continues to grow, many restaurants are adding the service as a convenience for their customers and to increase sales. As a result, some online food ordering trends are starting to emerge, including the increased adoption of mobile technologies, the decline of phone orders, and others. Years ago, large pizza chains were quick to jump on-board with these advancements, while smaller restaurants just recently starting adding these conveniences at a faster clip. This is a breakdown of the latest trends in online food ordering to get you up to speed:

Continua a leggere “Dopo le librerie chiuderanno anche i ristoranti?” →

Customer Experience nel B2B: Basta chiedere, comincia a dare!

su da Gian Carlo Mocciin CRM, Customer Service, Social, Media, MobileLascia un commento

AICEX_Quadrato_Bianco

This week I return to thinking about my ‘7 rules’ for creating a better social engagement experience with our customers. It may be a New Year, and we may have come a long way during 2014, but I continue to worry that B2B marketers are still too focussed on what marketing does, rather than on what our real purpose is – which is ultimately about engaging with our customers in meaningful and relevant ways that are memorable.

Before the holidays I wrote about my Rule #1: Listen. We talk a lot about listening to our customers in B2B, but I still don’t think we do it very well.

Which brings me to my Rule #2: Stop Pushing, please (have a conversation!)

Stop pushing 2

As I wrote last week, while I anticipate that many of the so-called ‘traditional’ marketing activities will be making a comeback in 2015, I hope that we won’t just go back to doing the same things in the same ways, trusting that they will appear ‘new’ because we haven’t done them in a while. This social era of marketing means that we must look at these activities through a completely different lens than we did before. No matter what we do, we have to ask ourselves a critical question: does this matter to our customers?

Just this week I saw this tweet from a marketing agency: Find out what our clients are saying about [us]!

Well, why should I care?

Continua a leggere “Customer Experience nel B2B: Basta chiedere, comincia a dare!” →