Mobile CRM: La chiave per Customer Service ed Engagement?

Customer Service Infographic

AICEX: La Digital Transformation può dare un importante contributo al Customer Service

SOURCE: http://winthecustomer.com/mobile-crm-key-customer-service-greater-customer-engagement/

Forbes: Perchè il Marketing dovrebbe prendere sul serio il “Customer Success”

Source: iStockphoto

Source: iStockphoto

AICEX: Aspetto tutt’altro che trascurabile — 

SOURCE: http://www.forbes.com/sites/oracle/2014/12/09/why-marketing-needs-to-get-serious-about-customer-success/

Why Marketing Needs To Get Serious About Customer Success

By Jeb Dasteel and Amir Hartman

The difficult truth is that your customers don’t care about your innovation or your products; they care only about the result you can help them achieve. So while many companies believe they’re focused on their customers’ success, they’re really focused on their own success.

Continua a leggere “Forbes: Perchè il Marketing dovrebbe prendere sul serio il “Customer Success””

Ricordati dei Clienti e migliora il tuo ROI in 5 passi

AICEX: si sono cose semplici ma poi le facciamo?
Increase Your ROI With Better Customer Service

Retaining customers makes good business sense: it can cost as much as five times more to woo a new customer than to retain an existing client.

Customers love feeling special, they crave being part of an exclusive group. Even the smallest thing you to do to show your customer you go out of your way for them will have a positive impact in the customer experience.

Rewarding loyal customers through small incentives and gifts can help retain their business and grow your bottom line.

Try these five strategies, which are adjustable for any budget, to show repeat customer appreciation and make your clients feel special.

Continua a leggere “Ricordati dei Clienti e migliora il tuo ROI in 5 passi”

Passeggeri trattati come bagagli?

AICEX: interessante punto di vista – 

If, when you fly, you have the feeling that you are being treated like cargo, you’re wrong.

The cargo is treated like cargo—and cargo is nice to airlines. Cargo doesn’t quibble about crowded conditions or expect special treatment. Cargo doesn’t get rowdy and problematic in-flight. Cargo doesn’t require cabin crew to cater to its needs. Most importantly, cargo pays well.

It represents between 15%-20% of the average airline’s earnings. Though that may not seem a lot, once a flight covers its costs with passenger capacity, any income from cargo goes to profits. Unlike more fare-sensitive passengers, cargo customers will pay a premium for the expedited and flexible point-to-point service afforded by an airline’s network.

Several factors affect just how much cargo an airline can fit on board: the type of aircraft, that aircraft’s tonnage capacity and available hold space, the weight of the fuel required for the flihgt and the space taken up by extra fuel storage, the weight of the mail the airline is committed to carry, and our luggage. Airlines ensure there’s weight capacity available for that profitable cargo by reducing the constant: the fixed weight load the aircraft with all its components and by managing luggage allowances.

Continua a leggere “Passeggeri trattati come bagagli?”