Dal telefono al negozio, il passo è breve?

Top Image Credit: Depositphotos

By Ian P. Murphy

AICEX: continuiamo a ricordare come i dati vadano esaminati sia in volumi (pezzi) che in valore (ricavi).

In an omni-channel world, retailers need to meet customer expectations across all platforms.

How consumers shop is changing fast.

According to “Total Retail: The Race for Relevance,” an annual survey from PricewaterhouseCoopers, mobile and social media are exerting more influence on shopping behavior, and consumers are looking to retailers to offer new conveniences wherever—and however—they choose to shop.

Continue reading “Dal telefono al negozio, il passo è breve?”

L’esperienza online come prosecuzione di quella offline

IDC analysts

 AICEX Interessante articolo sulla sinergia tra mondo fisico e digitale nel retail

A recent discussion with an experienced industry leader who is working to reimagine the role of the high street store has highlighted some important implications of current retail omni-channel trends that will have a profound impact on retail business models and IT strategies in future.

Rapidly changing, technology-led consumer expectations and demands while online and in-store will make it essential for retailers to better align their business and operations with the core notion of customer-centricity, which goes far beyond providing exceptional customer service.

Continue reading “L’esperienza online come prosecuzione di quella offline”