NOTA AICEX: Le Customer Experience Rooms sono dei luoghi che consentono ai dipendenti di comprendere l’esperienza che vivono i propri Clienti. Sappiamo tutti che, nell’era del cliente, le aziende devono trasformarsi da prodotto-centriche a cliente-centriche. Facile a dirsi ma meno a farsi. L‘attuale stato della customer experience rispetto a quello che l’azienda vuole davvero realizzare. La customer “centricity” richiede innanzitutto il coinvolgimento di tutta la l’organizzazione e di tutti i dipendenti ed inoltre la comprensione del ruolo di ognuno nell’esperienza che ogni cliente vive. 

In the age of the customer, companies must transform their cultures from product-centric to customer-centric. But that is easier said than done. Customer centricity requires all employees to understand who their customers are, how customers perceive their interactions with the company, and the roles employees play in delivering the overall experience.  Customer experience (CX) rooms — immersive, interactive spaces that help employees better understand customers — have emerged as a powerful new tool for bring customers and their journeys to life for workforces. Done well, CX rooms inspire empathy and understanding among employees and help build customer-centric cultures.

In my recent report, Executive Q&A: Customer Experience Rooms, I answered some of the common questions related to creating a CX room to help companies decide whether they should build their own CX room.

Why do companies create CX rooms?

Firms create CX rooms to help employees understand the current customer experience their company delivers and to better understand the intended experience the company wants to deliver. The CX room that Ingrid Lindberg, chief customer experience officer at Prime Therapeutics, created at a previous employer demonstrated how complicated it was for customers to know which of the company’s many phone numbers they should call or which of the firm’s many websites they should visit.

How do CX rooms help improve customer centricity? Continua a leggere “Customer Experience Rooms: cosa sono? Le aziende devono averle?” →