AICEX è il riferimento per la CX in Italia. Contribuisce al successo dei progetti CX, svolge attività di formazione, identifica le tecnologie migliori, diffonde la cultura della Customer Experience.
AICEX: Negli Stati Uniti è in corso una bella sfida tra WalMart e Amazon-Whole Foods per le consegne a domicilio di prodotti alimentari. WalMart che punta a servire il 40% delle abitazioni entro fine anno e Amazon che già consegna anche tra le 8 e le 10 di sera.
Puoi leggere il post originale qui: https://techcrunch.com/2018/04/24/whole-foods-grocery-delivery-expands-now-live-in-10-markets/
La tecnologia è in grado di cambiare il nostro modo di vivere, di pensare, e di essere. Siamo pronti ad accettarlo?
Tech is more important than ever, deeply affecting culture, politics and society. Given all the time we spend with our gadgets and apps, it’s essential to understand the principles that determine how tech affects our lives.
Technology isn’t an industry, it’s a method of transforming the culture and economics of existing systems and institutions. That can be a little bit hard to understand if we only judge tech as a set of consumer products that we purchase. But tech goes a lot deeper than the phones in our hands, and we must understand some fundamental shifts in society if we’re going to make good decisions about the way tech companies shape our lives—and especially if we want to influence the people who actually make technology.
Even those of us who have been deeply immersed in the tech world for a long time can miss the driving forces that shape its impact. So here, we’ll identify some key principles that can help us understand technology’s place in culture.
Continua a leggere “12 cose che ciascuno di noi dovrebbe capire sulla tecnologia.”
AICEX: la centralità delle persone si sposa più con il design, l’usabilità, gli spazi fisici e il buon senso piuttosto che con algoritmi e robot. Ecco perchè l’intelligenza artificiale sarà vincente solo se utilizzata a servizio delle persone.
Innovation might be the buzzword on everyone’s lips but customer and design centricity is what will win the day with customers according to Gartner.
This is despite innovation diving in hard, with chatbots and artificial intelligence joining the fray.
Part of it is getting more return on investment (ROI) from their research and development dollars claimed Brian Prentice, vice president, research, Gartner.
“Organisations that are more design centric appear to be more innovative than the R&D dollars they spend. Apple for example, spends a fraction of R&D compared to Samsung, but their market capitalisation is higher and they seem to have a higher degree of customer satisfaction and loyalty than Samsung does,” said Prentice. Continua a leggere “La centralità del cliente vince sull’innovazione”
AICEX: Questo post mostra in maniera chiara come ogni Touch Point abbia un suo prezzo, o genericamente valore. Fermo restando il principio generale le risultanze possono naturalmente essere diverse se si valutano contesti diversi.
Consumers are willing to pay more for choice in their interactions, yet most companies remain perplexed about which ones their customers really want—and how much to charge for them.
How can companies best engage with their customers to offer them new experiences, along with add-ons to existing products or services they have already paid for? Continua a leggere “McKinsey: Attribuire il giusto prezzo alle interazioni con i clienti”
Associazione Italiana Customer Experience - AICEX 
Devi effettuare l'accesso per postare un commento.