Tag: Customer Experience

Cosa ci insegna sulla Customer Experience la giornata Amazon Prime

su da Gian Carlo Mocciin Customer Experience, Digital, Design, UX, Marketing, LoyaltyLascia un commento

AICEX: A leggere questo Post non è oro tutto quel che luccica.

On July 15, Amazon held its first “Prime Day,” which featured a variety of on-site sales exclusive to members of its Prime service.

And a few things went wrong.

So, for a limited time only (i.e., as long as our Web servers last), at a sizeable discount (i.e., free), and without further ado (i.e., unless you’re busy), let’s go over a few customer centricity best practices we can glean from the event.

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Forbes: Essere ‘Tolleranti’ agli errori dei Clienti. I casi Apple e Mercedes di Customer Experience Designer Strategy

su da Gian Carlo Mocciin Customer Experience, Digital, Design, UXLascia un commento

AICEX: Il difficile è rendere le cose semplici e quando un Cliente commette degli errori è spesso a causa dell’Azienda. Se fosse tutto “a prova di bambino” forse non sbaglierebbero.

Micah Solomon ,CONTRIBUTOR – I write on customer service, customer experience and corporate culture
Opinions expressed by Forbes Contributors are their own.

I’m sure you’re a tolerant person, but what about your business? As a customer experience designer, the strategy of “error-tolerant design” (for example, the Apple “lightning” connectors that literally don’t have a “wrong way” to plug in) and the related concept of “behavior-shaping constraints” (e.g., a car transmission that needs to be in ‘‘Park’’ before the key can be removed, or that needs to be in park or neutral for the ignition to kick in), are powerful concepts I want to share with you today.

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È l’esperienza quella che conta

su da Gian Carlo Mocciin CRM, Customer Service, Customer Experience, Marketing, LoyaltyLascia un commento

 

AICEX: In un periodo di attenzione ai costi e servizi mediocri, un buon servizio può fare (da solo) la differenza ?

It seems like customer service has dropped off in most companies. The people at the counter don’t seem to really care about me as a customer. Often, I will be waiting to pay at the counter and the person working there is on their cell phone or talking to a co-worker. I expect to be the focus of their attention – especially when I am trying to give them money.

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Una lezione di Loyalty dal Cirque du Soleil

su da Gian Carlo Mocciin CRM, Customer Service, Customer Experience, Customer Neuroscience, Marketing, LoyaltyLascia un commento

cirque du soleil emotional expériences

AICEX: come reinventare ogni volta un’arte antica come il Circo

Cirque du Soleil Always Delivers Emotional Customer Experiences

By: Jim Tierney, Loyalty360

Connecting and engaging with customers on an emotional level is fast becoming a key differentiator in the world of customer loyalty and customer experience marketing.Cirque du Soleil might have cornered the market on delivering emotional connections to its customers.

Patrick Corneau, Vice President Sales and Marketing−Touring shows at Cirque duSoleil, explained his theatrical company’s customer engagement phenomenon to Loyalty360.

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