Dal telefono al negozio, il passo è breve?

Top Image Credit: Depositphotos

By Ian P. Murphy

AICEX: continuiamo a ricordare come i dati vadano esaminati sia in volumi (pezzi) che in valore (ricavi).

In an omni-channel world, retailers need to meet customer expectations across all platforms.

How consumers shop is changing fast.

According to “Total Retail: The Race for Relevance,” an annual survey from PricewaterhouseCoopers, mobile and social media are exerting more influence on shopping behavior, and consumers are looking to retailers to offer new conveniences wherever—and however—they choose to shop.

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McKinsey: come la tecnologia blockchain potrebbe cambiare il Mondo

AICEX: Il piacere di saperlo 🙂

Ignore Bitcoin’s challenges. In this interview, Don Tapscott explains why blockchains, the technology underpinning the cryptocurrency, have the potential to revolutionize the world economy.

What impact could the technology behind Bitcoin have? According to Tapscott Group CEO Don Tapscott, blockchains, the technology underpinning the cryptocurrency, could revolutionize the world economy. In this interview with McKinsey’s Rik Kirkland, Tapscott explains how blockchains—an open-source distributed database using state-of-the-art cryptography—may facilitate collaboration and tracking of all kinds of transactions and interactions. Tapscott, coauthor of the new book Blockchain Revolution: How the Technology Behind Bitcoin is Changing Money, Business, and the World, also believes the technology could offer genuine privacy protection and “a platform for truth and trust.” An edited and extended transcript of Tapscott’s comments follows.

Interview transcript

In the early 1990s, we said the old media is centralized. It’s one way, it’s one to many; it’s controlled by powerful forces, and everyone is a passive recipient. The new web, the new media, we said, is one to one, it’s many to many; it’s highly distributed, and it’s not centralized. Everyone’s a participant, not an inert recipient. This has an awesome neutrality. It will be what we want it to be, and we can craft a much more egalitarian, prosperous society where everyone gets to share in the wealth that they create. Lots of great things have happened, but overall the benefits of the digital age have been asymmetrical. For example, we have this great asset of data that’s been created by us, and yet we don’t get to keep it. It’s owned by a tiny handful of powerful companies or governments. They monetize that data or, in the case of governments, use it to spy on us, and our privacy is undermined.

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La differenza tra Customer ed User Experience

Cattura

AICEX: Forse con una visione di CXM molto vicina a quella di CFM ma l’approccio di questo articolo è molto interessante.

CX/UX – Only one letter different? Well, more than one letter, but there are a lot of similarities between Customer Experience and User Experience work. Professionals with either focus work to learn about people by doing research!

The Similarities of Customer Experience and User Experience

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Partecipa a: Realizzare una Customer Experience memorabile!

KnowITA-2016-07-12

  • REALIZZARE UNA CUSTOMER EXPERIENCE MEMORABILE
  • Nell’attuale mercato ormai saturo di beni o servizi che solitamente presentano qualità intrinseche simili tra loro, una delle poche strade per differenziarsi dalla concorrenza è quella di sviluppare e gestire un’ottima customer experience. 
  • Per i partecipanti a pagamento è compresa anche mezza giornata di formazione in house sul tema trattato
  • Milano, 12 Luglio 2016
  • Con il Patrocinio di AICEX