Forbes: Il retail del Lusso si schianta su un muro!

su da Gian Carlo Mocciin Customer Experience, Customer Journey, Marketing, Loyalty
Luxury retail is in decline.

Pexels.com – While many ascribe the luxury retail decline to foreign tourism and oil market challenges, there is growing evidence that the malaise may be here to stay.

AICEX: Un’analisi basata sul mercato Americano che offre spunti interessanti.

For a long time, the conventional wisdom has been that the luxury market was largely impervious to the ups and down of the economy. Yet recent results suggest otherwise and even with an improving macro-economic picture and booming stock market, most U.S.-based luxury retail brands continue to struggle.

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Partecipa a RETAIL E CUSTOMER EXPERIENCE

su da Gian Carlo Mocciin Other

cmi

  • RETAIL & CUSTOMER EXPERIENCE – Punto vendita tra fisico e digitale
  • Un incontro dedicato al mondo del Retail che si confronta quotidianamente con la necessità di garantire una customer experience gratificante attraverso molteplici canali fisici e digitali.
  • Milano, 30 marzo 2017 – Palazzo Stelline
  • Con la Partecipazione e il Patrocinio di AICEX

The Guardian: Ecco perché l’innovazione non è sempre la scelta migliore

su da Gian Carlo Mocciin CRM, Customer Service, Customer Experience, Customer Journey, Customer Neuroscience, IoT, Data, Analytics, Marketing, Loyalty
Could employing staff on checkouts turn out to be a key point of difference for supermarkets? Photograph: Bloomberg via Getty Images

AICEX SUMMARY: “Consumers are reacting against the dehumanisation of experiences and increasingly will want to find a person on the other end of the line”. // “As we’re increasingly becoming more and more technology-obsessed, many business leaders have come to the false conclusion that technology should lead their brands”.

As study after study predicts huge swaths of jobs will be wiped out by automation in the coming decades, there’s one factor that might just throw a spanner in the works of the robot workforce takeover: the marketing power of brand human.

Just as Fair Trade and organic branding initiatives have convinced consumers to pay a higher price for products and services that might not be produced in the most coldly efficient way possible, businesses are realising the potential to carve out a niche in the face of growing disenchantment with the rise of the machines.

Marketers have identified a range of branding benefits to retaining human talent in the face of cheaper and more efficient automated alternatives – from the ethical glow of providing employment for communities to the customer relationship-building potential of human interaction.

Continua a leggere “The Guardian: Ecco perché l’innovazione non è sempre la scelta migliore” →

Partecipa a SVILUPPARE LA CUSTOMER CENTRICITY

su da Gian Carlo Mocciin Other

asap

  • SVILUPPARE LA CUSTOMER CENTRICITY
  • Anche le aziende operanti nel mondo manifatturiero, si trovano oggi a dover trasformare la tradizionale offerta di prodotti in nuove soluzioni integrate prodotto-servizio, dove il cliente deve essere posto al centro
  • 7 APRILE 2017 – UNIVERSITÀ DEGLI STUDI DI BRESCIA (SALA CONSILIARE)
  • Con la Partecipazione di AICEX