Partecipa al CONVEGNO HORIZONTAL RETAIL 1

su da Gian Carlo Mocciin Other

  • CONVEGNO HORIZONTAL RETAIL 1
  • Un convegno dedicato alle dinamiche di coinvolgimento di clienti nel Retail: community, co-progettazione, esperienza, …
  • Presentazione della ricerca internazionale Horizontal Retail realizzata da Kiki Lab –Ebeltoft Group e varie testimonianze aziendali
  • Ai partecipanti sarà distribuita una copia della ricerca Horizontal Retail
  • Milano, 27 giugno 2017
  • Un evento con il Patrocinio di AICEX

Personale, Emozionale, Tecnologica. Questa è l’esperienza che ci aspettiamo.

su da Gian Carlo Mocciin CRM, Customer Service, Customer Journey, IoT, Data, Analytics
AICEX: In un mondo digitale che è diventato la regola le emozioni sono sempre una chiave molto forte, soprattutto nel mondo fisico, che sta diventando una eccezione.

When you ask people about their life-changing, ‘a-ha’ moments, you’ve probably noticed that they’re almost always emotion-based. The joy of finding out they will become a parent, the reflection after an argument when criticism sinks in, the surprise at having assumptions challenged – I could go on, but you see what I mean: in each case it’s emotion that makes a difference both in the moment and in your memory.

I don’t think that it’s any different when we interact with brands. You just have to look on Twitter to see the streams of frustration from unhappy customers, and on the flip side, tweets from brands that make customers feel their concerns were listened to.

Continua a leggere “Personale, Emozionale, Tecnologica. Questa è l’esperienza che ci aspettiamo.” →

Buyer Personas e Customer Journey sono cose vecchie

su da Gian Carlo Mocciin Customer Journey, Customer Neuroscience

AICEX: Se pensiamo a compratori (buyers) e clienti (customers) dimenticando che parliamo di persone continuiamo a fare ciò che si è fatto negli ultimi 40 anni, quindi niente di nuovo.

Five years ago we were consumed with “Buyer Personas” and the daunting creation of engaging “Customer Buying Journeys.” Ah, but we had Big Data—“fail proof” analytics—what could possibly go wrong?

A lot. How many ongoing education sessions did you attend in pursuit of the seamless customer experience, learning how to create 10, well 8, no really, 5 “basic” personas that could be cast wide like fishing net over your current and prospective customers?

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Fundraising e Marketing: Quali sono le differenze?

su da Gian Carlo Mocciin Marketing, Loyalty

AICEX SUMMARY: If someone approaches you and makes the case for why you should give them twenty dollars, they’re fundraising. If they strike up a conversation and get you excited about their life goals and what they’re all about, they’re marketing.

How many hats are you wearing? As nonprofit fundraisers, the answer is often, “Too many!” or “Hold on, I can’t hear you from under this pile of hats.” Development professionals are often tasked with raising both funds and awareness for our organizations, which are two distinctly different activities that often get muddled together.

Clarifying the difference between fundraising and marketing will help you manage your tasks, balance your short and long-term priorities, and set the best goals for your projects.

“Clarifying the difference between fundraising and marketing will help you manage your tasks…”

Continua a leggere “Fundraising e Marketing: Quali sono le differenze?” →