CX Journey™: Perchè fare sconti danneggia le Aziende

AICEX: Lato nostro ricordiamo che tenere un Cliente è più semplice che acquisirne uno nuovo. Molte aziende sanno quanti nuovi clienti acquisiscono ogni mese, ma quante sanno quanti ne hanno perso … e perchè?  

Image courtesy of JSF0864

Is your customer acquisition (and retention) strategy based on discount pricing? How’s that working for you?

Discounts might be working well to bring customers in the door, but do they stay after they’re in? Can you keep those that you acquire? Are you creating a precedence that is not sustainable?

A couple weeks ago, I wrote a post about the phenomenon where customers buy on price but also leave on price. I answered the question, why do customers really leave?

Today, I want to address the acquisition/retention strategy that many companies undertake – discounts: how they play into the price/value equation and how they impact or sabotage acquisition and retention efforts.

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Ricordati dei Clienti e migliora il tuo ROI in 5 passi

AICEX: si sono cose semplici ma poi le facciamo?
Increase Your ROI With Better Customer Service

Retaining customers makes good business sense: it can cost as much as five times more to woo a new customer than to retain an existing client.

Customers love feeling special, they crave being part of an exclusive group. Even the smallest thing you to do to show your customer you go out of your way for them will have a positive impact in the customer experience.

Rewarding loyal customers through small incentives and gifts can help retain their business and grow your bottom line.

Try these five strategies, which are adjustable for any budget, to show repeat customer appreciation and make your clients feel special.

Continue reading “Ricordati dei Clienti e migliora il tuo ROI in 5 passi”

5 passi per migliorare la Customer Retention

 AICEX: La Customer Retention è un altro argomento sulla bocca di tutti: come facciamo a migliorarla?

Customer retention is undervalued. I’m not the first person to say this, and I certainly won’t be the last, but sadly many businesses aren’t taking heed.

According to the book ‘Marketing Metrics’:

“the probability of selling to an existing customer is 60 – 70%. The probability of selling to a new prospect is 5-20%”

which would go some way to explaining why it costs 6 times more to attract a new customer, than it does to retain an existing one (Bains & Co).

Continue reading “5 passi per migliorare la Customer Retention”