Personale, Emozionale, Tecnologica. Questa è l’esperienza che ci aspettiamo.

AICEX: In un mondo digitale che è diventato la regola le emozioni sono sempre una chiave molto forte, soprattutto nel mondo fisico, che sta diventando una eccezione.

When you ask people about their life-changing, ‘a-ha’ moments, you’ve probably noticed that they’re almost always emotion-based. The joy of finding out they will become a parent, the reflection after an argument when criticism sinks in, the surprise at having assumptions challenged – I could go on, but you see what I mean: in each case it’s emotion that makes a difference both in the moment and in your memory.

I don’t think that it’s any different when we interact with brands. You just have to look on Twitter to see the streams of frustration from unhappy customers, and on the flip side, tweets from brands that make customers feel their concerns were listened to.

Continua a leggere “Personale, Emozionale, Tecnologica. Questa è l’esperienza che ci aspettiamo.”

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'Generation smartphone' aren't interested in making a phone call
‘Generation smartphone’ aren’t interested in making a phone call CREDIT: AP

AICEX: Un post per tutti quelli che dicevano che le email sarebbero morte 🙂 

The mobile telephone call could soon be extinct, research shows amid a surge in Britons of all ages instead using email, video and social media.

Almost one in three respondents in a major survey claimed they had not made any standard voice calls on their handsets in the last week.

In 2012, four percent of Britons said they had not used their mobile phones to make a call. By last year, (2015 ndr) a quarter said they were not making calls, while this year the figure was 31 percent.

Smartphone addiction is on the rise, however, with email, video calls and social network usage surging.