Tag: mobile experience

Alcune riflessioni sulle recensioni dei Clienti

su da Gian Carlo Mocciin CRM, Customer Service, Marketing, Loyalty, Social, Media, Mobile
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AICEX: Nonostante le critiche TripAdvisor introduce le review nel settore aereo. Fa riflettere.

TripAdvisor has long been a destination for finding cheap flights, but this summer, it unveiled its biggest redesign in seven years when it introduced user reviews of airlines. The reviews will contribute to an airline’s overall “flight score,” which affects its position in search results. Airlines with higher scores will move to the top of the queue.

With human attention spans shortening by the day, according to one U.K. study, winning the top spot is critical.

But the value of customer reviews extends far beyond the travel space. According to Walker’s Customers 2020 report, 86 percent of consumers surveyed said that they were willing to pay more for a better experience, and 88 percent said they considered reviews a credible source of information — a belief TripAdvisor has reinforced by using reviews to rank search results.

The message here? Businesses in all industries shouldn’t underestimate the influence of review sites.

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Quale Customer Experience se siamo tutti dei pesci rossi?

su da Gian Carlo Mocciin Customer Neuroscience, Digital, Design, UX, Social, Media, Mobile
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AICEX: una bella sfida per le aziende, farsi ricordare quando la soglia di attenzione dei clienti è quella di un pesce rosso!
A study from Microsoft involving more than 2,000 people has found that the average attention span has dipped to a low 8 seconds – down from 12 seconds in 2000. A goldfish has an attention span of 9 seconds.

There are many effects from smartphones and the like on the human body which are never written about. Information technology (IT) is much more powerful in unrecognized ways than is generally acknowledged.

Because these various IT devices are often very close to a person’s body, they can and do have profound effects on the human bioelectric field. The key factor in this ever-intensifying dynamic between human and technology is the length of time of daily interaction.

Il Marketing e i pollici dei clienti

su da Gian Carlo Mocciin Customer Neuroscience, Digital, Design, UX, Marketing, Loyalty, Social, Media, MobileLascia un commento

AICEX: che i pollici opponibili ci distinguessero da altri animali era noto. Quanto i pollici siano legati ad esperienze sensoriali è un fenomeno che gli uomini di Marketing dovrebbero pensare di tenere in considerazione.

SCIENCE 24 DECEMBER 14 by KATIE COLLINS

Extensive use of smartphone touchscreens is changing the sensory relationship between our brains and our thumbs, a study published in Current Biology has revealed.

The plasticity of the human brain and how it adapts to repetitive gestures has been tested in multiple contexts previously, including in musicians and gamers, but neuroscientists from the University of Zurich and ETH Zurich believe smartphones provide a unique opportunity to understand how everyday life can shape the human brain on a huge scale.

Smartphone growth has seen people using their fingers — and in particular their thumbs — in a completely new way multiple times a day, everyday. The very nature of the devices means there is usually a record kept of all the things we are doing with our thumbs on our phones, providing the neuroscientists extensive data to work with.

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Mobile Customer Experience

su da Gian Carlo Mocciin Social, Media, MobileLascia un commento
REDEFINING CUSTOMER EXPERIENCE WITH MOBILE
Understanding the Mobile Phenomena
2014 is considered by many analysts as the year of the revolution. Well, not the political kind but at least between the mobile device and desktop. It is the year that access to the internet via mobile devices will exceed the desktop. According to CommScore mobile will overtake the desktop in 2014:

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Smart mobile devices have penetrated the global marketplace at rates unseen before. Their adoption rate has surpassed most technologies over the past 50 years, taking less time to penetrate households than most technologies.

According to a research report by Statista, the four countries topping this list for smartphone penetration were: United Arab Emirates, South Korea, Saudi Arabia, and Singapore – all are from the Middle East or Asia. The U.S. ranked 13th in smartphone penetration.  According to BI Intelligence there are 6.2 Billion mobile connections globally of which 1.2 billion are using mobile web. This is estimated to grow to 2 billion by 2015.

The phenomena of mobile usage is closely linked to its unique attributes and the value it offers customers both in its usage and how it is distributed.

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