Tag: loyalty

È l’esperienza quella che conta

su da Gian Carlo Mocciin CRM, Customer Service, Customer Experience, Marketing, LoyaltyLascia un commento

 

AICEX: In un periodo di attenzione ai costi e servizi mediocri, un buon servizio può fare (da solo) la differenza ?

It seems like customer service has dropped off in most companies. The people at the counter don’t seem to really care about me as a customer. Often, I will be waiting to pay at the counter and the person working there is on their cell phone or talking to a co-worker. I expect to be the focus of their attention – especially when I am trying to give them money.

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Ricordati dei Clienti e migliora il tuo ROI in 5 passi

su da Gian Carlo Mocciin CRM, Customer Service, ROI, NPS, VOC, KPIsLascia un commento
AICEX: si sono cose semplici ma poi le facciamo?
Increase Your ROI With Better Customer Service

Retaining customers makes good business sense: it can cost as much as five times more to woo a new customer than to retain an existing client.

Customers love feeling special, they crave being part of an exclusive group. Even the smallest thing you to do to show your customer you go out of your way for them will have a positive impact in the customer experience.

Rewarding loyal customers through small incentives and gifts can help retain their business and grow your bottom line.

Try these five strategies, which are adjustable for any budget, to show repeat customer appreciation and make your clients feel special.

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Come creare una migliore shopping experience

su da Gian Carlo Mocciin CRM, Customer Service, Marketing, LoyaltyLascia un commento

better-customer-service-climbing-ladder

NOTA AICEX: comprendere le esigenze ed il comportamento dei propri clienti è alla base per migliorare la loro shopping experience. Analizziamo insieme i tre fattori chiave.

Learning the needs of your customer, monitoring their behavior and rewarding them for loyalty allows retailers to create a better shopping experience by effectively leveraging consumer data would seem to be basic business logic. However, not everyone is as logical as you! In a world of increasing parity, the key thing that you can do to differentiate yourself is service and experience.

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2015 CX Summit: Le lezioni chiave

su da Gian Carlo Mocciin Customer Experience, Marketing, LoyaltyLascia un commento

CX Summit

AICEX : da leggere per chi non è potuto andare all’evento. 

Posted by Joanne Morrison

What’s the difference between a customer experience leader and a customer experience practitioner? According to Glen Drummond, Chief Innovation Officer at Quarry and Customer Experience Strategies Summit Conference Chair, the difference isn’t determined by your title but in whether you think you’re laying bricks or building a cathedral. In other words, are you focused on day-to-day activities or are you working toward a grand vision?

The Customer Experience Strategies Summit held March 25-26 in Toronto, Canada was all about the grand vision for customer experience.

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