Categoria: IoT, Data, Analytics

12 cose che ciascuno di noi dovrebbe capire sulla tecnologia.

su da Gian Carlo Mocciin AI, VR, AR, Digital, Design, UX, IoT, Data, Analytics

La tecnologia è in grado di cambiare il nostro modo di vivere, di pensare, e di essere. Siamo pronti ad accettarlo?

Tech is more important than ever, deeply affecting culture, politics and society. Given all the time we spend with our gadgets and apps, it’s essential to understand the principles that determine how tech affects our lives.

Understanding technology today

Technology isn’t an industry, it’s a method of transforming the culture and economics of existing systems and institutions. That can be a little bit hard to understand if we only judge tech as a set of consumer products that we purchase. But tech goes a lot deeper than the phones in our hands, and we must understand some fundamental shifts in society if we’re going to make good decisions about the way tech companies shape our lives—and especially if we want to influence the people who actually make technology.

Even those of us who have been deeply immersed in the tech world for a long time can miss the driving forces that shape its impact. So here, we’ll identify some key principles that can help us understand technology’s place in culture.

What you need to know:

Continua a leggere “12 cose che ciascuno di noi dovrebbe capire sulla tecnologia.” →

Alcuni prerequisiti per adottare l’AI e migliorare la Customer Experience.

su da Gian Carlo Mocciin AI, VR, AR, Digital, Design, UX, IoT, Data, Analytics

AICEX: Negli anni ’90 era la Qualità, poi l’Ambiente, poi la Responsabilità Sociale, poi il Risk Management, poi il Digitale, adesso l’AI. Ma i fondamentali per avere successo sono sempre i soliti. Esattamente quelli dei quali spesso ci dimentichiamo.

AI-driven applications are hot and getting hotter. Forrester’s 2018 survey respondents who said they are investing in AI increased from 40% in 2016 to 51% in 2017.  The McKinsey Global Institute estimates that in comparison with the Industrial Revolution, AI’s disruption of society and business is happening at 300 times the scale and ten times faster. Research done by the Boston Consulting Group and MIT Sloan reveals large gaps between leaders and laggards in every industry regarding AI usage, and predict that the gaps will magnify over the next five years.

The possibilities and potential for AI-driven applications to enhance Customer Experience (CX) seem endless, but if you’re thinking of jumping on board as soon as possible, think again.

Continua a leggere “Alcuni prerequisiti per adottare l’AI e migliorare la Customer Experience.” →

Blockchain: Business, CRM, Loyalty

su da Gian Carlo Mocciin CRM, Customer Service, IoT, Data, Analytics

AICEX:Un interessante post che presenta alcune applicazioni della Blockchain in vari settori di mercato con una riflessione sulle applicazioni in ambito CRM e Loyalty. Naturalmente non si vive di sola Blockchain considerato che esistono validissime alternative.

Since 2000, we all have seen a parade of technology emerging, which includes mobile technology, browser-based cloud computing, social media, workflow management, journey mapping, Big Data, IoT, and last but not the least Blockchain.

It is typical that at first there is only a fragile relationship between all these technological innovations and CRM’s original mission, but in most cases, over a short time (often by rethinking) CRM comes into the foray that leverages the technological attributes of these global computing inventions.
Therefore, it is natural; we can always think that the next invention of CRM will be Blockchain technology, which is gradually making its way around the back office.

In the real word, discussing this new(ish) technology called Blockchain, let us first understand that Blockchain is just more than a digital ledger for cryptocurrency.

Nevertheless, before we turn our attention to how Blockchain can be applied in CRM scenario, let us understand the basics of Blockchain technology.

Continua a leggere “Blockchain: Business, CRM, Loyalty” →

Come Amazon sta migliorano la Customer Experience grazie ai servizi di delivery

su da Gian Carlo Mocciin CRM, Customer Service, Customer Journey, Digital, Design, UX, IoT, Data, Analytics

AICEX: anche per le aziende full digital il delivery dei prodotti è un elemento fisico che gioca un ruolo fondamentale nell’esperienza dei clienti. Ecco alcune iniziative interessanti per consegnare un prodotto.

When examining the typical customer journey, it’s not difficult to see why delivery is ripe for improvement. In many cases, it isn’t something online retail giants like Amazon are able to control — at least not right now. Bad weather or an influx in volume around the holidays can delay packages from arriving on time. And what about the complications associated with delivering to shared residences and apartment complexes, like gated access, theft and closed leasing offices? Continua a leggere “Come Amazon sta migliorano la Customer Experience grazie ai servizi di delivery” →