Un giardino botanico è pieno di vita, ci sono tanti altri esseri viventi, e una visita al giardino botanico, se ben strutturata, diventa una esperienza densa di piacevoli, curiose, e indimenticabili sorprese. E naturalmente un pochino di Digitale, VR, AR, e AI possono aiutare.
Director of visitor experience shares how the team is using physical and digital to better target and augment the experience of the Royal Sydney Botanic Gardens.
When seen on a map, Anthony Dunsford’s responsibilities appear as a few hundred hectares of open space. But in 2017, that open space attracted over 400 million visits.
Dunsford is the director of visitor experience for Botanic Gardens and Centennial Parklands (BGCP), overseeing customer experience at four of Sydney’s most iconic recreational spaces, including the Royal Botanic Garden Sydney.
It is a role that requires careful balancing of the desires of commercial operators against the needs of a wide variety of Sydney residents, within an urban environment that is demanding more and more from its open spaces.
“Name a target market, and we can name a product or experience we have for them, which is quite a unique position,” Dunsford tells CMO. “It really is a diverse user groups that we have to manage, and manage the overlap and conflicts of those different user groups.”
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