Categoria: Customer Experience

5 Ways to Improve Your Web UX Strategy Through Gamification UX

su da Gian Carlo Mocciin Customer Experience, Digital, Design, UXLascia un commento

gamification

AICEX : Inauguriamo con questo post “facile facile” la nuova categoria Gamification. Buona lettura – 

It’s no surprise that the gaming industry is one of the hottest ones to date, with millions of users entertained for countless hours, days, or even weeks. Some people even play the same games over and over again just to find out if they missed something along the way, while others reminisce in the nostalgia of the consoles they had when they were 10 years of age.

The question is, what do games have that make the experience for users so magical and addicting? With the advanced development in technology, of course, they present stunning graphics. Bonuses, rewards, and high scores reinforce users to come back and want more.

However, adding these specific elements to a website’s design doesn’t necessarily enhance the user experience, in many cases they’re actually looked as trivial. Let’s look in more detail at the effect that these gamification UX traits may have on the Web and how they can positively impact your Web user experience and design efforts.

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3 strategie CX che rendono magico Disney World

su da Gian Carlo Mocciin Customer ExperienceLascia un commento

NOTA AICEX: che in Disney siano bravi lo sappiamo, ma avere successo anche con le cose semplici non è da tutti. 

 Three Customer Experience Strategies that make Disney World Magical

 

 

 

With charming, fairy tale-esque streets, rides that transport you from the deep blue sea to the tallest mountain on earth, and that iconic fuschia then blue then pink then sparkly-white Cinderella’s Castle, Walt Disney World is truly the most magical place in the world.

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ROI e CX: di cosa stiamo parlando ?

su da Gian Carlo Mocciin Customer Experience, Marketing, Loyalty, Other, ROI, NPS, VOC, KPIsLascia un commento

NOTA AICEX: che la CX influenzi il ROI ce lo siamo detti in tutte le salse. Ma di quale CX stiamo parlando? 

bull's eye

 

By Michelle Reeb, The Marketer Network

Marketing enables success by generating revenue through impactful customer experiences.

Businesses thrive when they build solid relationships with their clients, which keeps them coming back for more. When companies create meaningful experiences, those customers begin to “love” and “be proud of” the brands they purchase and become loyal to them. Think for a moment about the brands that you are loyal to. Do those brands conjure up strong emotional feelings because of the way they make you feel? I can think of a product that I “love” because it ties me to my family. It’s a brand my mother uses and my grandmother before her. I have absolutely no intention of switching brands, because of the emotional familial connection.

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5 semplici parole per aumentare Loyalty e Vendite

su da Gian Carlo Mocciin Customer Experience, Customer Neuroscience, Marketing, LoyaltyLascia un commento

NOTA AICEX: Un buon esempio di quelle tante cose che ci sono state insegnate ma che dimentichiamo di applicare.

OFFICE_DEPOT

Recently, I had an important networking event and needed some business cards for the next day. I went to a national office supply store to buy some business card templates with pre-printed graphic designs that I could print at home. When I entered the store, I was just before the lunch hour and there were no shoppers in the store. I was greeted promptly by the floor staff and got the typical “Can I help you today?” question. I answered, “No” and went to the aisle where the printing forms were. I looked over the selection and saw two designs but one was hearts and flowers and the other one from 1989. Disappointed, I walked to the door. The sales staff did not inquire further as I walked out of the door.

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