Categoria: CRM, Customer Service

Customer Experience: senza questo elemento fallirete di sicuro

su da Gian Carlo Mocciin CRM, Customer Service, Customer ExperienceLascia un commento
AICEX: A prescindere dal Framework utilizzato i 3 aspetti indicati in questo post sono sicuramente fondamentali. Segnaliamo di verificare per bene il numero 2, senza quello … lasciate perdere : )
Companies already know that acquiring new customers is considerably more expensive than keeping the ones they already have. Satisfied customers are the ones that stick around and, consequently, use and buy more products and promote the brand to other people.

There is also a whole industry based around maximizing customer experience at “all points of contact” with a company, making this a very important topic for companies that want to succeed and have a competitive advantage. In this post I will talk about the three main characteristics that make a great customer experience and give some examples of companies that are doing a good job.

Rule number 1: Build strong relationships

A company that knows what its customers want can build a strong relationship with them. By not only giving customers what they are looking for, but also exceeding their expectations, companies can differentiate themselves. When that happens the satisfied customers return and use more of the companies’ services instead of its competitors. It is important to always stay in touch with customers, not only at the purchase time, but also on other special dates, like sending them an e-mail on their birthday to maintain a good relationship.

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Forbes: 5 cose che uccidono la tua Customer Experience

su da Gian Carlo Mocciin CRM, Customer Service, Customer ExperienceLascia un commento

Screen-Shot-2015-07-26-at-9.28.02-PM

AICEX: A queste 5 cose possiamo anche aggiungerne altre.

Blake Morgan ,CONTRIBUTOR
I write about customer experience and social content. Opinions expressed by Forbes Contributors are their own.

Companies have a bad habit of treating customers like a flakey guy would treat a girl he didn’t care about. Once they have the customer, they don’t want to deal with what it takes to manage that relationship. Don’t mis-read me; you are in a relationship with your customers. Are you being the flakey guy? Or are you arriving with flowers and a dinner reservation? Relationships take work. Every company today must work hard to earn business. The only thing that will get you repeat business is customer experience. Other than that there are a lot of companies out there just like you (or on their way). Customer experience is the only way to differentiate. Don’t let poor customer experiences bring your brand down. Here I’ve detailed five customer experience killers. Don’t let this be you!

1. If you only get serious about customer service when executives get escalations. Are you a company that only gets serious about customer service when senior executives get emails from customers? This can be your downfall. If the customer service department only gets its ducks in a row when a senior officer forwards an escalation, you are not preparing for the long-term. Band-aids in support are not going to cut it. Companies that invest in customer service do well. If the customer service department cares more about saving its reputation with c-level officers internally than it does about fixing broken systems and processes this is your first sign you have terrible customer service.

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Retail vs e-commerce: oltre il conflitto

su da Gian Carlo Mocciin CRM, Customer Service, Customer Experience, Digital, Design, UXLascia un commento
Retail fisico vs e-commerce: ecco perché non è conflitto

AICEX: la sfida tra Digitale e Reale può essere per il Retail una opportunità per innovare su larga scala. Riportiamo un post di JoinTag che ci è piaciuto.

Dietro ogni presa di posizione estrema si cela spesso qualche incomprensione, imprecisione o semplicemente mancata visione d’insieme. Questo concetto può essere esteso a qualunque ambito, ma è particolarmente efficace nel campo della tecnologia. Dopo aver letto questo post di Simone D’Eri, abbiamo pensato di affrontare anche noi un tema spinoso: come conciliare l’e-commerce con il retail?

Lo storico dibattito fra apocalittici e integrati si applica anche alla rivoluzione del digitale. Oggi vi parliamo di un conflitto apparentemente inconciliabile, cioè quello fra e-commerce e retail fisico.

tabella di confronto fra e-commerce e retail

All’interno della tabella abbiamo tentato di riassumere alcuni dei possibili punti di confronto fra e-commerce e negozio: già da un primo sguardo è evidente che si tratta di due canali di vendita differenti, che non si escludono a vicenda. L’uno ha dei pro che l’altro non ha e viceversa. Il mobile marketing può aiutare a superare questa dicotomia.

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Forbes: Co-Creating The Customer Experience

su da Gian Carlo Mocciin CRM, Customer Service, Customer Experience, Marketing, LoyaltyLascia un commento

AICEX Certo non possiamo poi aspettarci i wow factors ma la cocreazione ha sempre il suo fascino, e agisce fortemente sull’engagement e la loyalty.

by Micah Solomon , CONTRIBUTOR

More and more, in my consulting work with companies and brands, we end up co-creating customer service and customer experience solutions together with the company’s actual customers. While co-creation is no substitute for improving the customer service provided directly by your staff, nor for innovative leadership efforts to improve the customer experience, it has a value that is growing quickly and should not be overlooked.

Even, as we’ll see below, in creating better solutions for adults suffering from incontinence.

Co-creating support solutions

Customer support is often now a co-creation in a way that my friend JD Peterson, formerly of Zendesk and now SVP of Marketing for Scripted.com, calls “unsourcing”: your customer support isn’t outsourced, or “insourced, it’s unsourced: for example, if your Macbook Pro screen is flickering [hold that hatemail, fellow fanboys: I know this is an unlikely scenario], do you call Apple? Maybe, but I’ll bet you first do a search online to find out what Macrumors and the kid in the basement next door or half a world away have to say about a solution. Similarly, when I recently spoke with Google on the improvements they’ve made to their Adwords support, they gave emphasis not just to how they have improved one to one support, but also how much emphasis they put on their crowdsourcing support tools.

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