Autore: Gian Carlo Mocci

Il Text Mining riduce i costi delle ricerche di mercato?

su da Gian Carlo Mocciin ROI, NPS, VOC, KPIsLascia un commento

You don’t need to spend more on market research, you just need to listen better: How text analytics helps you tune into what your customers are already telling you.

NOTA AICEX: L’informazione destrutturata sta aprendo enormi prospettive nel mondo dell’analisi dei dati e questo impatta anche gli aspetti di analisi della Voice of Customers e del Customer Feedback Management.

How text analytics helps you tune into what your customers are already telling you.

Mining the structured data in your research will tell you what your customers did, but text analytics and a little linguistics experience will tell you what your customers actually thought.

The last 20 years belonged to the Marketing Director who understood people. The next 20 will belong to the Customer Experience Director who understands data.

Surveys using structured data, those tick boxes you’ve been asking your customers to fill in for so long, will always be good for telling you what happened. But they won’t tell you why it happened.

Wrapped up in unstructured data – those ‘free text’ sources, such as customer emails and contact centre transcripts or the last question on the CSat survey where you let customers tell you in their own words what they thought of you – are the customers’ answers to questions they wished you’d asked. Given freedom to speak their minds, customers do … revealing the thoughts behind their actions.

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6 interessanti strategie di Gamification per chi pubblica contenuti

su da Gian Carlo Mocciin Customer Experience, Marketing, LoyaltyLascia un commento

gamification_wordle1

AICEX : Proviamo a pensare quanto alcuni concetti di Gamification siano importanti nella preparazione e pubblicazione di contenuti. 

Hi guys! Continuing our big week of guest posts today is Brianne Walters who is writing on the fascinating subject of Gamification. This will be of special interest to bloggers and web entrepreneurs who wish to engage their audience in new and interesting ways 🙂 Enjoy the post, and take it away Brianne!

People mistake gamification as plug and play. Gamification is a fascinating strategy that makes us understand what works and what doesn’t. For gamification to be successful, you need to understand what keeps your readers engaged and encourage your users to perform specific actions and depict specific behaviour to help you accomplish your objectives. Check out these tips to design your own custom gamification strategy.

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5 Ways to Improve Your Web UX Strategy Through Gamification UX

su da Gian Carlo Mocciin Customer Experience, Digital, Design, UXLascia un commento

gamification

AICEX : Inauguriamo con questo post “facile facile” la nuova categoria Gamification. Buona lettura – 

It’s no surprise that the gaming industry is one of the hottest ones to date, with millions of users entertained for countless hours, days, or even weeks. Some people even play the same games over and over again just to find out if they missed something along the way, while others reminisce in the nostalgia of the consoles they had when they were 10 years of age.

The question is, what do games have that make the experience for users so magical and addicting? With the advanced development in technology, of course, they present stunning graphics. Bonuses, rewards, and high scores reinforce users to come back and want more.

However, adding these specific elements to a website’s design doesn’t necessarily enhance the user experience, in many cases they’re actually looked as trivial. Let’s look in more detail at the effect that these gamification UX traits may have on the Web and how they can positively impact your Web user experience and design efforts.

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10 errori di mobile design e come evitarli

su da Gian Carlo Mocciin Digital, Design, UX, OtherLascia un commento

The top 10 mobile design mistakes – and how to avoid them

NOTA AICEX: Dopo il precedente post con gli errori sul Web stavolta vi diciamo cosa evitare sul Mobile. – 

Dave Shea dives deep into what’s wrong with the mobile web and considers how we can make it better by identifying 10 design anti-patterns.

A few years ago, I spent a few weeks driving around New Zealand’s south island. Public Wi-Fi seems mostly unavailable in the South Pacific, so I relied on a prepaid SIM card for connectivity during that trip.

This shouldn’t have been particularly memorable, but, after spending hours attempting hotel bookings on sites that clearly weren’t optimised for my mobile phone, the experience is still fresh in my mind. I remember a lot of frustration, pinching and zooming to see minuscule form fields. I remember attempting to resubmit the form multiple times because I missed a field while zoomed in. I also remember this experience costing me more than just my time.

We make decisions as we design and build sites. Sometimes we decide in favour of approaches that meet our needs but cause grief for our end users. Those are mobile design mistakes and these practices need to die. Let’s talk about them.

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