AICEX è il riferimento per la CX in Italia. Contribuisce al successo dei progetti CX, svolge attività di formazione, identifica le tecnologie migliori, diffonde la cultura della Customer Experience.
NOTA AICEX: che in Disney siano bravi lo sappiamo, ma avere successo anche con le cose semplici non è da tutti.
With charming, fairy tale-esque streets, rides that transport you from the deep blue sea to the tallest mountain on earth, and that iconic fuschia then blue then pink then sparkly-white Cinderella’s Castle, Walt Disney World is truly the most magical place in the world.
Continua a leggere “3 strategie CX che rendono magico Disney World”
NOTA AICEX: che la CX influenzi il ROI ce lo siamo detti in tutte le salse. Ma di quale CX stiamo parlando?
By Michelle Reeb, The Marketer Network
Marketing enables success by generating revenue through impactful customer experiences.
Businesses thrive when they build solid relationships with their clients, which keeps them coming back for more. When companies create meaningful experiences, those customers begin to “love” and “be proud of” the brands they purchase and become loyal to them. Think for a moment about the brands that you are loyal to. Do those brands conjure up strong emotional feelings because of the way they make you feel? I can think of a product that I “love” because it ties me to my family. It’s a brand my mother uses and my grandmother before her. I have absolutely no intention of switching brands, because of the emotional familial connection.
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