- CRM – LA CULTURA DEL DATO ALLA BASE DELLA CUSTOMER EXPERIENCE
- WORKSHOP – 14 maggio 2015 Milano – Sala Plenaria Copernico , via Copernico 38
- Con il patrocinio di AICEX
Autore: Gian Carlo Mocci
5 cose che puoi fare già oggi per aumentare la Loyalty
5 Small Changes in Corporate Behaviour That Could Inspire Greater Customer Loyalty
Customer loyalty goes far beyond collecting points on a loyalty card. Today customers intuitively consider their entire experience with your brand and products, from before their purchase or service commitment, during the payment process and crucially, when requiring any follow-up care.
That entire lifecycle demands a consistently good experience and has becomefar more important in the minds of customers than BOGOF, points and prizes. There is hardly a brand today that wouldn’t agree. But still some fail to see that a very small change in their behaviour – perhaps just guiding the customer a little more – could create far greater loyalty.
Continua a leggere “5 cose che puoi fare già oggi per aumentare la Loyalty”
Instagram, Snapchat, e la nuova era del game marketing
AICEX: il gioco fa tornare bambini, ma aiuta molto anche nel Business –
Above: Mike Vorhaus, president of Magid Advisors
Image Credit: Magid Advisors
Game marketing has evolved in a lot of ways in the past few years. We thought it was time we asked an expert gaming analyst about where everything is going.
Mike Vorhaus, the president of Magid Advisors, founded Frank N. Magid Associates‘ Internet practice in 1995. He’s been analyzing the game industry since 2001, and he leads Magid’s operation, advising investment firms on media and technology assets. Vorhaus has been a columnist in Ad Age and is quoted regularly in mainstream publications. His latest data shows that you can reach gamers through new social networks like Vine, Pinterest, Instagram, and Snapchat. You can also reach the old folks like me through networks such as Facebook.
Game marketing is evolving.
Learn how mobile marketing automation drives massive engagement and monetization.
Continua a leggere “Instagram, Snapchat, e la nuova era del game marketing”
Il clienti valgono piú del brand?
AICEX: Interessante punto di vista per capire come bilanciare gli investimenti sul brand con quelli sui Clienti –
The value of “brand” is declining. The value of “customer relationships” is increasing.
That chart above is from here, and here’s the methodology behind it:
To find out which school of thought is more accurate, we looked at the value of brands and customer relationships as revealed by M&A data covering over 6,000 mergers and acquisitions worldwide between 2003 and 2013. The beauty of M&A for examining valuation trends is that M&As reveal the dollar valuations of all assets at the time of the acquisition. Upon acquiring a business, companies have to value the different assets they acquired for their accounts and balance sheet in accordance with accounting and reporting standards. These valuations include – among other assets – brands (trademarks) and customer relationships.
This graph, based on data from the MARKABLES database, represents brand and customer relationship valuations as a percent of total enterprise value. The percentages come from fair value assessments done by purchase price allocation experts according to established accounting standards.
Associazione Italiana Customer Experience - AICEX 
Devi effettuare l'accesso per postare un commento.