Autore: Gian Carlo Mocci

Il nuovo standard del Retail: Esperienze vs Prodotti

su da Gian Carlo Mocciin Customer Experience, Customer Journey, Marketing, Loyalty

cropped-aicex_rettangolare_bianco.png

AICEX SUMMARY: The US economy remains consumption-driven, but that consumption is moving to travel, entertainment and health care, and away from clothing and electronics.

  • Author: Paula Rosenblum
  • Original: http://www.rsrresearch.com/research/retail-s-new-normal-experiences-vs-things

It is becoming almost cliché to say that today’s shopper prefers experiences over things. In advertisements for its “Tiny House” series, HGTV quotes a millennial couple saying “We prefer experiences over things and don’t want all our money invested in our house.” Fade to a photo of the couple standing in front of the Louvre, and then back to their tiny house.

Cliché or not, the data is starting to prove out the statement. The US economy remains consumption-driven, but that consumption is moving to travel, entertainment and health care, and away from clothing and electronics. I’m certainly doing my part, deferring the purchase of a new iPad while taking a trip out to Los Angeles to see Adele (the concert package cost silly money, but was worth every single penny, if you’re wondering) and visit with some friends I hadn’t seen in half a lifetime.

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Usare i 5 sensi per una vera Customer Experience

su da Gian Carlo Mocciin Customer Experience, Customer Neuroscience

senses

by Anita Campbell

Chain grocery stores have done an enormous amount of research on how people shop.

In these huge stores, marketing is primarily transactional. That means there is a minimum amount of personal communication between the customer and the store’s staff.

Location, lighting, display and packaging take the place of person-to-person interaction.

How do these huge stores entice customers to spend money? Easy. They use psychology.

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Ecco 4 motivi per portare la CX in vacanza

su da Gian Carlo Mocciin Other

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Photographer: Marco Proietti

“Oggi che il rumore di fondo si fa assordante e nulla si fissa e si deposita, gli accadimenti più insignificanti vengono trasformati in “eventi”, navigare rimanda solo a Internet e la memoria che conta è quella del nostro smartphone.” (i)

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Buone Vacanze

Come risolvere il più grande problema con la Customer Loyalty

su da Gian Carlo Mocciin CRM, Customer Service, Marketing, Loyalty

How to solve the customer loyalty problem

“AICEX SUMMARY: Che i cataloghi premi fossero una cosa dei tempi andati si era capito : )”

Written by Vivek Jaiswal | Co-founder, Customer Guru

What is the first thing that comes to your mind when you think of customer loyalty? Is it a customer that sticks by your company through thick and thin or is it those loyalty cards that many companies use as an excuse for building customer loyalty? If it is the latter, you’ve got your whole perspective wrong!

Customer loyalty is not something that is given, it is something that your company should earn.

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