Partecipa a RETAIL INNOVATIONS 13

su da Gian Carlo Mocciin Other

  • CONVEGNO RETAIL INNOVATIONS 13
  • Tendenze e casi di Retail innovativo in diversi settori, posizionamenti e Format, provenienti da 19 Paesi
  • Ai partecipanti sarà distribuita una copia della ricerca Retail Innovations 13
  • Milano, 13 MARZO 2018
  • Un evento con il Patrocinio di AICEX
  • Visita QUI la pagina ufficiale dell’evento.

Ecco perché bisogna sbrigarsi ad avere conversazioni con i clienti

su da Gian Carlo Mocciin CRM, Customer Service, Customer Journey, Digital, Design, UX, Marketing, Loyalty
AICEX: I Clienti non desiderano che le aziende definiscano le loro Journey, desiderano invece che progettino Esperienze in modo che possano crearsi da soli le proprie Journey preferite.
As marketers, we’re increasingly finding ourselves facing an intriguing conundrum when it comes to creating personalized experiences for our customers. In our efforts to drive hyper-personalization, and appeal to every possible consumer need, we’re now at risk of confusing and, even worse, potentially alienating the very customers we’re trying to woo.

Jeriad Zoghby
Illustration: Alex Fine

With more data driving an explosive array of options, many consumers are overwhelmed by too many choices, causing them to be less satisfied, make poor decisions and abandon a website or brand. And this trend is on the rise—according to new research from the 2018 Accenture Interactive Personalization Pulse Report, 45 percent of customers have abandoned a site because it was too overwhelming, up from 40 percent last year.

Continua a leggere “Ecco perché bisogna sbrigarsi ad avere conversazioni con i clienti” →

Partecipa a: DIGITAL ENTERPRISE FORUM

su da Gian Carlo Mocciin Other

  • DIGITAL ENTERPRISE FORUM
  • L’evento si propone di affrontare due temi chiave di questo processo trasformativo:
  • 1) il ruolo e il potenziale dei dati, dentro e fuori dall’azienda, nella ridefinizione delle logiche competitive ed operative delle imprese;
  • 2) l’evoluzione dell’infrastruttura tecnologica alla base della trasformazione digitale, con la diffusione di nuove architetture e piattaforme digitali.
  • Milano, 8 MARZO 2018
  • Un evento con il Patrocinio di AICEX
  • Visita QUI la pagina ufficiale dell’evento.

Blockchain: Business, CRM, Loyalty

su da Gian Carlo Mocciin CRM, Customer Service, IoT, Data, Analytics

AICEX:Un interessante post che presenta alcune applicazioni della Blockchain in vari settori di mercato con una riflessione sulle applicazioni in ambito CRM e Loyalty. Naturalmente non si vive di sola Blockchain considerato che esistono validissime alternative.

Since 2000, we all have seen a parade of technology emerging, which includes mobile technology, browser-based cloud computing, social media, workflow management, journey mapping, Big Data, IoT, and last but not the least Blockchain.

It is typical that at first there is only a fragile relationship between all these technological innovations and CRM’s original mission, but in most cases, over a short time (often by rethinking) CRM comes into the foray that leverages the technological attributes of these global computing inventions.
Therefore, it is natural; we can always think that the next invention of CRM will be Blockchain technology, which is gradually making its way around the back office.

In the real word, discussing this new(ish) technology called Blockchain, let us first understand that Blockchain is just more than a digital ledger for cryptocurrency.

Nevertheless, before we turn our attention to how Blockchain can be applied in CRM scenario, let us understand the basics of Blockchain technology.

Continua a leggere “Blockchain: Business, CRM, Loyalty” →