Tag: user experience

10 errori di mobile design e come evitarli

su da Gian Carlo Mocciin Digital, Design, UX, OtherLascia un commento

The top 10 mobile design mistakes – and how to avoid them

NOTA AICEX: Dopo il precedente post con gli errori sul Web stavolta vi diciamo cosa evitare sul Mobile. – 

Dave Shea dives deep into what’s wrong with the mobile web and considers how we can make it better by identifying 10 design anti-patterns.

A few years ago, I spent a few weeks driving around New Zealand’s south island. Public Wi-Fi seems mostly unavailable in the South Pacific, so I relied on a prepaid SIM card for connectivity during that trip.

This shouldn’t have been particularly memorable, but, after spending hours attempting hotel bookings on sites that clearly weren’t optimised for my mobile phone, the experience is still fresh in my mind. I remember a lot of frustration, pinching and zooming to see minuscule form fields. I remember attempting to resubmit the form multiple times because I missed a field while zoomed in. I also remember this experience costing me more than just my time.

We make decisions as we design and build sites. Sometimes we decide in favour of approaches that meet our needs but cause grief for our end users. Those are mobile design mistakes and these practices need to die. Let’s talk about them.

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Consigli per migliorare il Customer Engagement

su da Gian Carlo Mocciin Customer ExperienceLascia un commento

Nota AICEX: alcune idee su come migliorare ed incrementare il customer engagement, senza trascurare la user experience.

Customer engagement is a term that is tossed around frequently in marketing circles. I am finding out that even though many of us are using it in daily conversation, there is an element of confusion. This phrase has become more buzz-term friendly than user friendly. Let’s clear up the confusion, shall we?

The goal of this article is to not provide a comprehensive guideline to create customer engagement. However, it will provide some simple basics that will jumpstart your thought process and point you in the right direction to increase your customer engagement.

• Provide A Clear Customer Path: Think about where your brand is coming in contact with the customer. Consider how this is happening as well as all the touch points along the customer path. Keep in mind, there many be channel hops and places where the brand is not displaying your message consistently along the path. Many times this causes the customer to click away from your brand.

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Ispirazione per il service design

su da Gian Carlo Mocciin Digital, Design, UXLascia un commento

Nota Aicex: il service design mette l’utente di un servizio al centro. Creando una service journey si analizza il processo dal fornitore all’utente finale e si riesce ad avere un’idea di ciò che il servizio dovrebbe essere. L’articolo ci propone alcuni interessanti case studies.

Service design places the user of a service at the center. If you look at the process from supplier to end user as a service journey, you get an accurate picture of what your service design should look like. Read the most important advice and inspiring case studies here.

In our daily lives we avail of services constantly. When we check our online bank with our mobile phone, deliver our children at kindergarten or school, or when we book a flight to our next holiday destination, we use a service. Often we do not think about our increased consumption of services – mostly we do it only when something goes wrong or when we’ve been pleasantly surprised.

Kforum 12A service journey in paper clippings.

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Design e Customer Experience

su da Gian Carlo Mocciin Digital, Design, UX, Marketing, LoyaltyLascia un commento

AICEX: quali sono le relazioni tra design di un prodotto e Customer Experience? Ciò che conta è ideare prodotti che piacciano davvero ai futuri clienti e che servano a soddisfare i loro bisogni. Tutto nell’ottica di una perfetta CX.

There has been a great deal written about “design thinking” in the past few years.  Much focus has been placed on its value in helping define business strategy, with design firms around the world claiming that they have evolved beyond their role as developers of products into a new role as business visionaries.

It seems nearly every firm with a design practice has a “proprietary and unique” problem-solving process that will unlock the magic combination of Customer Experience, Brand Vision and Strategy – transforming any company into the next Apple. This is only half true. Design is a process that helps people develop systems that other people will use.  This process can be applied to software, buildings, space shuttles, tea kettles and organizational structures.  CX design is about applying design’s problem solving capacity to align a business to face its customers. It needs to work across channels, touchpoints and media – making it different from other fields.  Software designers make software.  Automotive designers make cars.  CX designers enable experiences. But no one owns this process.  Its origins are ancient.  Its effects are ubiquitous in the modern world and permeate every facet of our lives.  This is the first of a two-part story – about how this process came to be, how it works, and how it can be leveraged to build a better connection between a business and its customers.

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