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Why Marketing Needs To Get Serious About Customer Success
By Jeb Dasteel and Amir Hartman
The difficult truth is that your customers don’t care about your innovation or your products; they care only about the result you can help them achieve. So while many companies believe they’re focused on their customers’ success, they’re really focused on their own success.
Continua a leggere “Forbes: Perchè il Marketing dovrebbe prendere sul serio il “Customer Success””
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