Tag: innovation

Forbes: Perchè il Marketing dovrebbe prendere sul serio il “Customer Success”

su da Gian Carlo Mocciin CRM, Customer ServiceLascia un commento

Source: iStockphoto

Source: iStockphoto

AICEX: Aspetto tutt’altro che trascurabile — 

SOURCE: http://www.forbes.com/sites/oracle/2014/12/09/why-marketing-needs-to-get-serious-about-customer-success/

Why Marketing Needs To Get Serious About Customer Success

By Jeb Dasteel and Amir Hartman

The difficult truth is that your customers don’t care about your innovation or your products; they care only about the result you can help them achieve. So while many companies believe they’re focused on their customers’ success, they’re really focused on their own success.

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Cosa ho imparato dalla biografia di Jonathan Ive, la “mente” dei prodotti Apple

su da Gian Carlo Mocciin Customer Experience, Customer Journey, Digital, Design, UXLascia un commento

AICEX: Se Apple è quella che è molto lo si deve anche a lui.

SOURCE: http://bradgoods.com/2014/08/28/what-i-learnt-from-reading-the-jony-ive-bio/

What I learnt from reading the Jony Ive Bio

I just finished a great biography by Leander Kahney on Jonathan Ive the brilliant mind behind the product design of groundbreaking apple products like the iMac, iPhone, iPod and iPad.

It’s an excellent view into both the way Jony Ive thinks about design, and user experience, and how Apple adopted his methods, and built a team culture and leadership art centered around it.

Continua a leggere “Cosa ho imparato dalla biografia di Jonathan Ive, la “mente” dei prodotti Apple” →