Tag: employee engagement

Ecco alcuni KPI migliori dell’NPS

su da Gian Carlo Mocciin ROI, NPS, VOC, KPIs
Avere consapevolezza dei suoi punti di forza e dei suoi limiti aiuta certamente a valorizzarne l'utilizzo anche affiancandogli altri KPI molto validi.

AICEX: Negli ultimi tempi l’NPS sta subendo diverse critiche perché, rispetto al passato, sembra sia meno affidabile sia nel rappresentare l’opinione che i clienti hanno realmente dell’azienda, che le prestazioni aziendali. Va però ricordato che si tratta di uno strumento e quindi tutto dipende dal suo utilizzo. Avere consapevolezza dei suoi punti di forza e dei suoi limiti aiuta certamente a valorizzarne l’utilizzo. In questo articolo ci sono diversi KPI molto validi da affiancare alla misurazione dell’NPS.

Measuring customer experience’s (CX) business impact is hard. It’s one of the biggest challenges in passing the CCXP exam. One reason is that CX pros are very customer-focused; we’re confident that if we just focus on customer needs, the ROI will take care of itself. Unfortunately, our business partners aren’t always so confident.

Heart of the Customer has identified ten metrics and measurements you need to focus on to show the strategic value of your customer experience. You may already track some of these, and if so, you’re ahead of your peers.

We’ve broken them into three categories: business KPIs, employee-rated items, and survey scores. Not all will make sense for every company, but most will provide much better information on your current customer experience than just an NPS number. First we’ll focus on business KPIs, then we’ll analyse the others.

Continua a leggere “Ecco alcuni KPI migliori dell’NPS” →

WSL: Costruire una Cultura Customer First

su da Gian Carlo Mocciin CRM, Customer Service, Marketing, Loyalty

AICEX: Quando ti dicono che è in corso un progetto per avere una azienda Customer Centric e tu chiedi “ma i vostri dipendenti sono felici?” talvolta ti guardano come se avessi chiesto una cosa fuori tema. E così capisci che devi iniziare a spiegare che i primi clienti dell’azienda sono proprio i dipendenti.

CMOs can help their organizations create a customer centric environment by focusing on four attributes: collective vision, outside-in orientation, innovation, and shared values.

In today’s hyperconnected world, consumers have more choices than ever—and they often decide in a matter of seconds whether to do business with a brand. At the same time, the commerce model has changed dramatically. Gone are the days when brands’ relationships with customers developed through brick-and-mortar stores, one-on-one conversations, or trusted agents. Today, many consumers want to build relationships on their own terms, which can make it challenging for brands to create a customer experience (CX) that consistently delivers on their brand promise.

Continua a leggere “WSL: Costruire una Cultura Customer First” →

Perché Amazon è al top e Bank of America no ?

su da Gian Carlo Mocciin Customer NeuroscienceLascia un commento

NOTA AICEX:  perché ci sono aziende come Amazon, Apple e Zappos che soddisfano ampiamente le esigenze dei loro dipendenti ed alcune che non sono in grado di farlo? Colin Shaw ci spiega il legame tra employee culture e customer experience.

Each year, we do a Global Leader Survey of top executives in Customer Experience Management. Last year’s survey revealed that Amazon claimed the top spot and Bank of America…well, didn’t. While I believe there are several factors at work here that make the difference between the two organizations, employee engagement is a big part it. That is to say, Amazon has it—and Bank of America doesn’t.

The Top 10 Companies

As you can see, Amazon sits at the top. According to the global leaders, that’s because:

  • They deliver excellence customer service.

  • They communicate well.

  • They are easy to use.

  • They have high-quality touch points.

  • They have stated publicly they want to be the “Earth’s most customer centric company.”

Continua a leggere “Perché Amazon è al top e Bank of America no ?” →

Come misurate l’Employee Engagement?

su da Gian Carlo Mocciin Customer NeuroscienceLascia un commento

NOTA AICEX: gestire e misurare il coinvolgimento dei dipendenti diventa sempre più cruciale. Nickie Hawton ci mostra come disegnare ed utilizzare una survey di Employee Engagement.

Confirmit-Supporting-Image-647x246

One of my closest friends is a teacher, who is absolutely dedicated to the job and loves seeing young people thrive and learn. The school has an excellent academic reputation and a very strong sense of community. However, poor communication and insensitive people management over the past couple of years have meant that trust in the senior team and morale in the staffroom have plummeted and good, experienced teachers have left in their droves and taken jobs in other schools. Apart from a few stalwarts, most of the people who have made the school what it is will soon have left. Rebuilding the depth and strength of the previous team, if it can be achieved, will be costly – and take many years.

  Continua a leggere “Come misurate l’Employee Engagement?” →