Ecco come Disney World domina la customer experience

AICEX: E’ sufficiente leggere i giornali per pensare che talvolta la realtà supera la fantasia. Devono averlo pensato anche in Disney, perché con le nuove attrazioni a tema su Star Wars  è davvero difficile distinguere tra l’una e l’altra, perché tu stesso, in realtà, fai parte della fantasia.

If there’s one company that knows a thing or two about keeping its customers happy, it’s Disney.
This is reflected in the increasing demand for the Disney experience. In 2018 – a record year for worldwide theme park attendance – Disney saw attendance grow 4.9% from 150 million visits to 157 million visits. What’s more, revenue from Disney Parks and Resorts increased 5% year-over-year in Q2 2019, boosted by a 4% rise in average guest spending in US parks.

Delivering a great customer experience might seem like an easy task for the ‘happiest place on earth’, but Disney uses much more to delight visitors than Mickey Mouse pancakes.

Let’s take a look at how we might learn from Disney’s approach to customer experience. Continua a leggere “Ecco come Disney World domina la customer experience”

Walt Disney e le 10 regole di Topolino sulla UX

I’m a huge fan of the Walt Disney park experience, and my family has traveled to Walt Disney World and Disneyland multiple times. The service we’ve received has always been exceptional, and I return from every visit with at least one extra-special memory.

The reason the Disney experience is so consistently good is a focus on quality, detail, and the customer. For the Walt Disney Company, that focus came from the man whose name is above the door.

Walt Disney was an innovator, a creative force, and a brilliant businessman. But even more than that, I consider Walt Disney the first user experience designer, for reasons I will explain.

Continua a leggere “Walt Disney e le 10 regole di Topolino sulla UX”