Tag: Digital Advertising

Amazon sta costruendo un’armata del Digital Advertising

su da Gian Carlo Mocciin CRM, Customer Service, Digital, Design, UX, Marketing, Loyalty, Social, Media, Mobile
Amazon CEO Jeff Bezos addresses the Economic Club of New York in New York City, U.S., October 27, 2016. REUTERS/Brendan McDermid - RTX2QRBG
Ph: Another industry, ripe for Amazon’s taking. (Reuters/Brendan McDermid)
AICEX: Su Google e Facebook i volumi di visitatori sono maggiori ma chi visita Amazon ha spesso l’intenzione di comprare qualcosa. Dettaglio non trascurabile per la percezione e l’efficacia dell’advertising. 
While Snapchat and other digital-advertising entrants have burst onto the scene—vying for ad dollars against juggernauts like Google and Facebook—Amazon has stealthily snatched market share and introduced new tools to make it easier for marketers to buy ads on its platforms.

 

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