Ph: Another industry, ripe for Amazon’s taking. (Reuters/Brendan McDermid)
AICEX: Su Google e Facebook i volumi di visitatori sono maggiori ma chi visita Amazon ha spesso l’intenzione di comprare qualcosa. Dettaglio non trascurabile per la percezione e l’efficacia dell’advertising.
While Snapchat and other digital-advertising entrants have burst onto the scene—vying for ad dollars against juggernauts like Google and Facebook—Amazon has stealthily snatched market share and introduced new tools to make it easier for marketers to buy ads on its platforms.
