3 cose da capire prima di personalizzare

AICEX: Si fa presto a dire personalizzazione, ma alcune regole vanno seguite. La personalizzazione è strategia, non tattica. E’ necessaria un’adeguata gestione dei dati. Dobbiamo considerare il contesto nel quale opera il cliente. Un interessante articolo pubblicato da Econsultancy.

When we talk about personalisation we envisage delivering tailored, relevant communications to the right customer at the right time to provide a richer experience. In reality, many companies are still some way off from delivering on this.

The challenge for companies is that consumers have come to expect a more personalised experience from the companies they engage with. Brands such as Amazon, Netflix and Spotify, in particular, have raised the bar by delivering personalised experiences and recommendations to their customers, increasing customer expectations and putting pressure on other companies to do the same.

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Nike: tutto il tuo 2015 in 1 minuto

Nike – Your Year

Nike just became winner of the information era.

The brand used all the information gathered during 2014 from its apps users to create 100.000 personalised videos for their North American customers.

The one minute video was not only designed to recreate your activities but it also features your home city. It is a completely personalised experience.

By showing a summary of your previous accomplishments, Nike plans to push you even further this new year. So, don’t go and get tired just by watching it, ok?