AICEX: Tanto per evitare incomprensioni, se i Clienti stanno bene quasi certamente stanno bene anche le Aziende di cui sono clienti! : )
Photo: Shutterstock – Author: Micah Solomon
A great customer experience is one where customers feel good, even look good, during their time spent doing business. So, it’s important that a business invest in whatever will improve a customer’s feelings and self-esteem.
I was recently reminded of this customer experience principle in, of all places, the bathroom. To be specific, it came to me while I was standing in front of my bathroom mirror at the gorgeous Old Edwards Inn, a luxury resort in Highlands, NC. (No, this isn’t how I always travel, I’m afraid. I was there for work. But I didn’t enjoy it any less.)
The version of my face that I saw smiling back at me had a healthy glow and an almost halo-lit appearance. Optimistically, if preposterously, I was tempted to attribute this to my brief time in the North Carolina mountain air. Whatever the source, looking good was an immediate boost to my spirits, particularly since I was slated to step onstage within the half hour.