Tag: crm

Big data e Voice of Customer

su da Gian Carlo Mocciin Customer ExperienceLascia un commento
NOTA AICEX: il forte legame tra Big data e Voice of Customer e la visione top-down versus bottom-up

Talk of Big Data is everywhere, but it is increasingly moving beyond the hype cycle to deliver real results to businesses. To start with, let’s define what Big Data actually is, given there are multiple descriptions in the market. According to Gartner, Big Data is “high volume, high velocity, and/or high variety information assets that require new forms of processing to enable enhanced decision making, insight discovery and process optimisation”.

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Mobile CRM: La chiave per Customer Service ed Engagement?

su da Gian Carlo Mocciin CRM, Customer Service, Social, Media, MobileLascia un commento

Customer Service Infographic

AICEX: La Digital Transformation può dare un importante contributo al Customer Service

SOURCE: http://winthecustomer.com/mobile-crm-key-customer-service-greater-customer-engagement/

With Mobile CRM apps set to grow 500% by 2014, mobile technology has the potential to create a new frontier in customer service.
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Customer Experience: i trend del 2015

su da Gian Carlo Mocciin Customer ExperienceLascia un commento

NOTA AICEX: scopriamo i trend di Customer Experience del 2015 e soprattutto quali saranno i fenomeni da tenere sotto controllo.

Linkedin Centipedes at 2010 Bay to Breakers

As we enter several weeks into 2015 it is already clear that customer experience is high on the agenda for many executives. The business press is full of tips and trends for how to improve the customer experience. That customer experience has become so important is a trend in itself – this subject is now at the top of the CEO agenda.

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