NOTA AICEX: proveniente da una prominente azienda del settore della moda, Angela Ahrendts è stata scelta da Apple per ridisegnare e massimizzare la customer experience di Apple. Dov’e’ Apple oggi? Sarà possibile traslare metodologie tipiche della moda alla tecnologia?
To rise to prominence in the fashion industry, such as Angela Ahrendts has done, means you have to be very good at experience design: that is, leveraging and maximizing the experience of the consumer as he or she interacts with a product. Here’s how it works in the fashion world:
- Immersive experience design is the ability to turn customers into ardent and loyal fans. You won’t find a more immersive experience than a fashion runway: the desire to be fashionable (whatever that means) is ingrained into our collective psyche.
- Magnetic experience design is the ability to draw customers in through the power of a positive experience. Again, the fashion industry exemplifies that as the undisputed style leader.
Angela Ahrendts created a masterpiece of experience design at the fashion house Burberry. It seems that the next challenge in front of her, Apple AAPL +0.66%, will push her experience design skills to the max.
Where is Apple Today? Continua a leggere “Angela Ahrendts: Fashioning Experience Design per Apple”