Categoria: Digital, Design, UX

Perchè alla Mercedes i bagni sono senza lavandini?

su da Gian Carlo Mocciin Digital, Design, UXLascia un commento

Sinks are so redundant. Counter sink ftw.

NOTA AICEX: un divertente articolo sulla user experience – 

With all the automated things happening in the restrooms these days — faucet, soap, and toilet engage automatically — this sink threw me for a loop.

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Volete salvarvi dai problemi di design?

su da Gian Carlo Mocciin Digital, Design, UXLascia un commento

design

Nota AICEX: torniamo a parlare di user experience e di design legato alla UX. Poniamoci le giuste domande per creare un design perfetto –
I believe that the difference between a good and a poor UX designer is that a good UX designer finds out all the questions a user has and answers them well in his design. A poor UX designer creates a design that actually raises more questions than it solves. Let me explain a method I use to get to the good questions.
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Il buon senso aiuta nella Customer Experience ?

su da Gian Carlo Mocciin Customer Journey, Customer Neuroscience, Digital, Design, UXLascia un commento
Apparently it’s been around for a while; the dictionary says so…
AICEX: Il Buon senso è fortemente legato alla Usability e alla Semplicità, elementi essenziali per una vincente Customer Journey. Dovremmo tutti provare  a riscoprirlo – 
I find myself using the phrase “common sense” more and more every day… to describe the basic tenets of customer experience and employee experience… but also to describe humanity in general. Unfortunately, as I do this, I actually question it more than I praise its use.
What happened to common sense? Did stupidity really take over? Did we forget about manners? Did we really all forget what we were taught as kids? Were we not taught these things as kids? Can common sense be taught? Or are we born with it? (I don’t think we were, but according to the definition in the dictionary – see image above – it’s a “normal native intelligence.”) Are there exercises to teach or to strengthen common sense?

Why do we have to post signs like this one? Why do we have to remind brands to do the right thing? Why do we need to tell companies to treat their employees right? Why do we have to explain that customer experience is important to the bottom line? Why do we have to remind companies not to tweet during tragedies and to not use those tragedies opportunistically? Why do we have to remind customer service reps that their job is to help people?

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5 Ways to Improve Your Web UX Strategy Through Gamification UX

su da Gian Carlo Mocciin Customer Experience, Digital, Design, UXLascia un commento

gamification

AICEX : Inauguriamo con questo post “facile facile” la nuova categoria Gamification. Buona lettura – 

It’s no surprise that the gaming industry is one of the hottest ones to date, with millions of users entertained for countless hours, days, or even weeks. Some people even play the same games over and over again just to find out if they missed something along the way, while others reminisce in the nostalgia of the consoles they had when they were 10 years of age.

The question is, what do games have that make the experience for users so magical and addicting? With the advanced development in technology, of course, they present stunning graphics. Bonuses, rewards, and high scores reinforce users to come back and want more.

However, adding these specific elements to a website’s design doesn’t necessarily enhance the user experience, in many cases they’re actually looked as trivial. Let’s look in more detail at the effect that these gamification UX traits may have on the Web and how they can positively impact your Web user experience and design efforts.

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