AICEX è il riferimento per la CX in Italia. Contribuisce al successo dei progetti CX, svolge attività di formazione, identifica le tecnologie migliori, diffonde la cultura della Customer Experience.
This company has several competitors — long time incumbents with somewhat stale, but useful products, and several new competitors, including well-funded and noisy ones. I use several of these products regularly in different situations and have encouraged the founders to use them also.
Continua a leggere “Ecco perchè utilizzare prodotti e servizi dei competitor”
AICEX: quali sono i segreti di Airbnb e Zappos per avere successo ed essere dei brand ammirati? Scopriamolo assieme –
Having a strict focus on customer experience will lead to your company becoming an admired brand.
More often than not, an admired brand can also lead to financial success. Companies such as Westjet,Airbnb and Zappos make customer experience a top priority and reap the benefits in all aspects of their business. Regardless of the size of your business, you can use these laws to your advantage to beat your competition.
In this post, I outline 10 laws you can use as a check list to evaluate the state of your company’s customer experience.
NOTA AICEX: sempre più spesso i clienti sono coinvolti dalle aziende nel disegno della Customer Experience. Del resto, chi meglio di loro può conoscerla? –
More and more, in my consulting work with companies and brands, we end up co-creating customer service and customer experience solutions together with the company’s actual customers. While co-creation is no substitute for improving the customer service provided directly by your staff, nor for innovative leadership efforts to improve the customer experience, it has a value that is growing quickly and should not be overlooked.
Even, as we’ll see below, in creating better solutions for adults suffering from incontinence.
Continua a leggere “I tuoi clienti possono costruirsi da soli la loro esperienza?”
AICEX : Proviamo a pensare quanto alcuni concetti di Gamification siano importanti nella preparazione e pubblicazione di contenuti.
Hi guys! Continuing our big week of guest posts today is Brianne Walters who is writing on the fascinating subject of Gamification. This will be of special interest to bloggers and web entrepreneurs who wish to engage their audience in new and interesting ways 🙂 Enjoy the post, and take it away Brianne!
People mistake gamification as plug and play. Gamification is a fascinating strategy that makes us understand what works and what doesn’t. For gamification to be successful, you need to understand what keeps your readers engaged and encourage your users to perform specific actions and depict specific behaviour to help you accomplish your objectives. Check out these tips to design your own custom gamification strategy.
Continua a leggere “6 interessanti strategie di Gamification per chi pubblica contenuti”
Associazione Italiana Customer Experience - AICEX 
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