Autore: Gian Carlo Mocci

Partecipa a: Customer Day 2015

su da Gian Carlo Mocciin OtherLascia un commento

customer-728x90

  • CUSTOMER DAY 2015
  • 3 eventi in 1:
  • CRM e CONTACT CENTER 2015
  • FIDELITY FORUM 2015
  • PLANET MOBILE 2015
  • Milano, 17 Giugno 2015
  • Uno SCONTO per i followers AICEX utilizzando la scheda di iscrizione a questo LINK
  • Con la partecipazione di AICEX

Forbes: Perchè il Marketing dovrebbe prendere sul serio il “Customer Success”

su da Gian Carlo Mocciin CRM, Customer ServiceLascia un commento

Source: iStockphoto

Source: iStockphoto

AICEX: Aspetto tutt’altro che trascurabile — 

SOURCE: http://www.forbes.com/sites/oracle/2014/12/09/why-marketing-needs-to-get-serious-about-customer-success/

Why Marketing Needs To Get Serious About Customer Success

By Jeb Dasteel and Amir Hartman

The difficult truth is that your customers don’t care about your innovation or your products; they care only about the result you can help them achieve. So while many companies believe they’re focused on their customers’ success, they’re really focused on their own success.

Continua a leggere “Forbes: Perchè il Marketing dovrebbe prendere sul serio il “Customer Success”” →

Ricordati dei Clienti e migliora il tuo ROI in 5 passi

su da Gian Carlo Mocciin CRM, Customer Service, ROI, NPS, VOC, KPIsLascia un commento
AICEX: si sono cose semplici ma poi le facciamo?
Increase Your ROI With Better Customer Service

Retaining customers makes good business sense: it can cost as much as five times more to woo a new customer than to retain an existing client.

Customers love feeling special, they crave being part of an exclusive group. Even the smallest thing you to do to show your customer you go out of your way for them will have a positive impact in the customer experience.

Rewarding loyal customers through small incentives and gifts can help retain their business and grow your bottom line.

Try these five strategies, which are adjustable for any budget, to show repeat customer appreciation and make your clients feel special.

Continua a leggere “Ricordati dei Clienti e migliora il tuo ROI in 5 passi” →

5 passi per migliorare la Customer Retention

su da Gian Carlo Mocciin Customer Experience, Marketing, LoyaltyLascia un commento

 AICEX: La Customer Retention è un altro argomento sulla bocca di tutti: come facciamo a migliorarla?

Customer retention is undervalued. I’m not the first person to say this, and I certainly won’t be the last, but sadly many businesses aren’t taking heed.

According to the book ‘Marketing Metrics’:

“the probability of selling to an existing customer is 60 – 70%. The probability of selling to a new prospect is 5-20%”

which would go some way to explaining why it costs 6 times more to attract a new customer, than it does to retain an existing one (Bains & Co).

Continua a leggere “5 passi per migliorare la Customer Retention” →