AICEX: A queste 5 cose possiamo anche aggiungerne altre.

Blake Morgan ,CONTRIBUTOR
I write about customer experience and social content. Opinions expressed by Forbes Contributors are their own.

Companies have a bad habit of treating customers like a flakey guy would treat a girl he didn’t care about. Once they have the customer, they don’t want to deal with what it takes to manage that relationship. Don’t mis-read me; you are in a relationship with your customers. Are you being the flakey guy? Or are you arriving with flowers and a dinner reservation? Relationships take work. Every company today must work hard to earn business. The only thing that will get you repeat business is customer experience. Other than that there are a lot of companies out there just like you (or on their way). Customer experience is the only way to differentiate. Don’t let poor customer experiences bring your brand down. Here I’ve detailed five customer experience killers. Don’t let this be you!

1. If you only get serious about customer service when executives get escalations. Are you a company that only gets serious about customer service when senior executives get emails from customers? This can be your downfall. If the customer service department only gets its ducks in a row when a senior officer forwards an escalation, you are not preparing for the long-term. Band-aids in support are not going to cut it. Companies that invest in customer service do well. If the customer service department cares more about saving its reputation with c-level officers internally than it does about fixing broken systems and processes this is your first sign you have terrible customer service.

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