Cosa il Marketing dovrebbe sapere sul Service Design

Nike: connecting customers with Nike+ platform
Nike: connecting customers with Nike+ platform
With its origins in the public sector where it is spearheading the growth of new and highly customised public services, it’s hardly surprising that service design has not loomed large on marketers’ horizons.Essentially, service design is about fusing a brand’s ‘top down’ commercial value-driven perspective; what it stands for, what customers can expect from it, with ‘bottom-up’ emotionally-driven insight into more fundamental human motivation and needs.The aim is to help brands come up with ways of engaging consumers so that their needs and expectations are met in new and sometimes unexpected ways. Continua a leggere “Cosa il Marketing dovrebbe sapere sul Service Design”