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AICEX: In poche righe un concentrato di CX e Marketing incredibile. Il potere del passaparola, la personalizzazione, la caratterizzazione difficile da copiare. E il bello è che gran parte delle cose le hanno imparate da noi Italiani, che se andiamo in 5 al bar probabilmente ordiniamo 5 caffè fatti in modo diverso (vetro, macchiato, schiumato, caldo, freddo , etc etc … )
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Why did Starbucks choose to forego traditional advertisement for so long? originally appeared on Quora: The best answer to any question.
Answer by Paul Williams, former branding and marketing manager at Starbucks, on Quora:
Short Answer: they haven’t needed it. Word of mouth drove the business.
And, most of the ads you’ve seen featuring Starbucks have been done by partners like Kraft and Pepsi promoting Starbucks ice cream, bottled Frappuccino, and whole beans, not ads for the stores.
CEO of Starbucks Howard Schultz always said, “Our stores are our billboard.”
I love the quote by Walt Disney that reads, “Do what you do so well that people can’t resist telling others about you.”
That’s what Starbucks was doing–something so well, you couldn’t help but bring a friend to your Starbucks if they were from a town that didn’t have one.
Associazione Italiana Customer Experience 
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