Apple riduce le distanze tra il servizio online e quello in-store

AICEX: riportiamo un post di qualche tempo fa ma sempre molto attuale

SOURCE: http://9to5mac.com/2014/11/07/apple-blurs-lines-between-online-and-retail-stores-with-revamped-product-support-service/

With new Senior Vice President of Retail Angela Ahrendts in charge of operations, Apple is further blurring the lines between its online and physical retail store services. We reported earlier this year on Ahrendts’s plans to more seamlessly integrate both paths of Apple retail, and now the Cupertino-based company is rolling out a revamped Genius Bar and product support reservation system.

Continue reading “Apple riduce le distanze tra il servizio online e quello in-store”

3 Simple Usability Tests You Should Run This Week

NOTA AICEX: i test di usability sono davvero utili per testare il design e la navigabilità dei siti web ma anche l’email marketing e, non da ultima, la customer experience online. Del resto, quante volte vi è capitato di imbattervi in un sito di e-commerce la cui usability era totalmente da riscrivere?

Usability Testing isn’t just for gathering insight on live websites – you should use it to improve email marketing, design usable navigation and truly understand online Customer Experience.

1. Email Campaigns

Email Campaign Testing is becoming popular with marketeers who want user insight to drive improvements to their email campaigns by:

  • helping them understand how different segments react to subject lines and body content
  • ensuring the user journey from email to web is frictionless, consistent and persuasive
  • providing assurance that embarrassing “gotchas” are covered, such as contradictory pricing on email and web.

Watch the video clip below to see Email Campaign Testing in action (for a travel brand).

Continue reading “3 Simple Usability Tests You Should Run This Week”